5 pivots you need to make in order to scale your revenue - Kathleen Celmins
5 pivots you need to make in order to scale your revenue

5 pivots you need to make in order to scale your revenue

If you’re in a place where you feel stuck…

If your lead flow has dried up…

If your next client hasn’t come knocking…

If you’re not sure where to go from here…

This is the point in which many give up.

Not you.

No, not you.

Instead, it’s time to pivot.

💪 5 Pivots you need to make in order to scale your revenue 💪

1. Take a look at your offer, and tell me the truth.

Did you create it based on…

  • A hunch
  • A gut feeling
  • A look around your competitive space, thinking, “sheesh, I could make something like that!”

No judgment if you did.

But put it aside, and instead, ASK your audience what they want. Then build the thing they’ve asked for.

Then, watch how easy it is to sell something you know (with data!) people want.

2. Take a look at your social media presence, and tell yourself the truth.

Do you use social media to vent? Do you simply post things that come into your brain?

Or are you strategic?

It’s not that you should keep your personality off social media, it’s that social media can also be used to amplify your messages.

The good news is, it’s not too late to change your approach to social media.

Here’s how I’d do it:

  1. Pick your favorite channel. Or, if you hate social media altogether, pick the one you hate the least.
  2. Commit to posting at least once a day on that channel. Videos, images, text.
  3. Create content that positions you as an authority.

Now, when you want to vent, you can still do that, but at least people will know what you do for a living, too, and how you can help solve problems.

3. Audit your work time. Spend less time “playing work” and more time doing things that move the needle for your business.

Chances are, your business requires a few things to stay afloat:

  • Leads
  • Sales conversations
  • Clients

That’s pretty much it. But there’s a siren song of things that are work-related that don’t actually move the needle for your business. Things like categorizing blog posts. Redoing the banners on your social media channels so they align with one another. Organizing your digital files.

All of those things aren’t fun, but they don’t lead to more leads, sales conversations, or clients.

So, use them as a carrot.

  • You can’t recategorize your blog until you’ve written and scheduled your next post
  • You can’t redo the banners on your social media platforms until you’ve reached out to ten people in your network
  • You can’t organize your digital files until you’ve signed your next client

It might seem silly, but it’ll get you to do the things that matter before you do the things that don’t.

4. Do a post mortem on your last launch.

If you sent one email about your offer, and the email was something along the lines of “it’s live buy it now” and that one email didn’t give you the results you were hoping for, you’re not alone.

I’ve talked to so many people who say, “you know, I think _____ are dead.”

That blank could be:

  • Online courses
  • Ebooks
  • Digital products

… or anything.

So, before you go throwing your last offer out the window…

AND DEFINITELY before you go on starting your next offer…

Do a post mortem.

Did you have a product problem, or a marketing problem?

If you had a product problem, it’s probably because of what we already discussed in point #1.

But if you’re sure your product is needed, then you need to re-launch it.

This time, though?

This time with a strategic content distribution approach that ensures everyone who follows you knows what you sell!

5. Evict the meanie in your head. She’s not telling the truth.

“I can’t do that,” one of my clients said. “Last time I did that, I got a lot of pushback!”

The conversation was about pricing. My client was pricing her services way too low.

But it could have been about anything.

People LOVE to complain. Once I had someone reply to a sales email I sent asking, “How DARE you charge $1000 for that! You should be ashamed of yourself!”

Instead of letting her get to me…

Instead of giving her a discount…

Instead of actually feeling ashamed of myself…

I replied back. “How much do you think a year’s worth of content strategy is worth to you?”

She apologized. Said that she didn’t actually read the offer, only the price point, and felt like I was overstepping.

Here’s the thing: you’re GOING to have detractors. And they might sometimes be someone you know and love.

But the people who try to dim your light?

They were NEVER going to buy from you anyway.

NEVER. Do you understand?

They’re the so-called well-meaning people who think that your success somehow keeps them from their success.

So they push back.

And they gloat if they’re right. They’re happy to see you moving onto something different. “See, I knew that whole entrepreneur thing wouldn’t work for her!” they’d tell their friends.

If they’re wrong?

If you succeed beyond their expectations?

Then they’ll say, “you know her? I’m her aunt!” to their friends in line for coffee.

Your offer changes lives. But only if you let it.

The voices that are trying to keep you small?

They might NOT even be real.

They might sound like the mean girl you knew in high school who sent you an email out of the blue telling you that no one ever liked you and no one ever will (just me?).

But they’re keeping you from your greatness.

You have a light inside you.

Will you hit the dimmer switch?

Or will you turn up the dial and shine as bright as you can?

I hope it’s the latter.

And I hope you know that if you feel like you’re struggling, you might just need an outsider’s perspective.

That’s what my 1:1 Season of Growth coaching is all about.

We spend 90 days together.

We dive deep once a month.

We dream.

Then we plan.

And if that calls to you, click here to learn more.

Case study:

How we earned $100,000 in a year on a digital product

Get the three things that made the most difference when we marketed a digital course and it earned $100,000 in just 12 months.

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