Are digital products dead? - Kathleen Celmins
Are digital products dead?

Are digital products dead?

Every so often, the death of things comes around.

I’ve been working online long enough to see all the headlines.

First, blogs were dead.

Then email.

And now I keep seeing the death of digital products come up.

And the truth is, none of them are dead.

There are still blogs that get millions of page views and generate hundreds of thousands of dollars.

There are still emails that make bank.

And goodness gracious, digital products are just getting started.

What if I told you that I could walk up to ANY digital solopreneur and find them $5K just sitting in their business, waiting for them to pluck it?

I can.

And in fact, I’ve created a framework around it.

Introducing: The Well-Paid Expert Framework

In order to fully benefit from this framework, you need to be an expert, selling your ideas as a service.

So, you’re an agency owner or a service-based business.

And you’re running things, and they’re going FINE, but not great. Your margins could be better. (Some days it’s hard to imagine that they could get worse, but we don’t have to talk about that right now.)

You were told once that the path toward untold riches (and in online speak, that’s “passive income baby!”) is to create a digital product.

So you did.

You poured your heart and soul into creating the DIY version of your service offer.

But you didn’t sell a single copy.

Because once you finished it, the lucrative work kept calling.

Your calendar was full of sales calls. All from people who wanted your signature service.

And you’re not the kind of person who would cannibalize your high-ticket offer with a low-ticket one.

So you didn’t try to sell it.

The sales page, if there even is one, isn’t linked from your home page.

You need a way you can sell your courses and digital products that hardly takes any time at all.

It’s time for you to step into your own.

Time for you to make the passive income you know is possible.

Time for you to increase your margins.

I recently shut down my content marketing agency.

We built it to mid-six-figures but the margins weren’t there, and I felt chained to the done-for-you work my agency provided.

Plus, no matter how high of a price I quoted, the margins just weren’t there.

Then, I joined a mastermind that taught me that the best way to rescue people from the chains of done-for-you work was through digital products.

And it’s not just creating digital products, either.

It’s creating a marketing and sales system that repositions you as the expert.

Not just the service provider.

You can still run your agency.

But let’s be honest… you didn’t get into this line of work to work this hard for so little return.

You don’t want to burn yourself completely out.

And you don’t have to.

What you need instead is to build a course that positions you as the expert.

It’s weird, really. How having a course quickly repositions you as the expert that you know you are.

Not only that, but you’ll become a well-paid expert.

It’s like opening a door you didn’t know existed to a bunch more money.

You don’t even have to build the door.

You just have to open it.

Case study:

How we earned $100,000 in a year on a digital product

Get the three things that made the most difference when we marketed a digital course and it earned $100,000 in just 12 months.

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