What is marketing

Do you hate marketing? Because marketing doesn’t hate you. It’s come up a couple of times recently with clients that they say they hate marketing. A lot of creators do. The idea of marketing they have in mind is some sort of system that turns you into someone who tricks people into spending money they…

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Do things that don't scale

Act like you only have one customer. I’m going to stand on a soapbox a little bit. People think that they need to do that something that can absolutely, indefinitely scale. Stop thinking about scale. The very best ideas just don’t scale. https://media.publit.io/file/Do-things-that-do-not-scale.mp4 I want to talk about Airbnb when they were a fledgling startup.…

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When in doubt, create something. This month is all about your expertise. So coming up with it, figuring it out. And before we do any of that, I need you to commit to something. The world is divided into two kinds of people: there are creators and there are consumers. There are an infinite number…

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Embracing your expertise We’re happy to pay others for their expertise, but we have a hard time accepting money for the things we know how to do. It’s okay for you to make money on the things you know. In fact, it’s vitally important. Coming up with how to make more money on the things…

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Today I am talking about Direct vs. Indirect selling on a webinar: what to use when. We’re focusing on webinars this month and what we’re talking about is sales and whether to ask for the sale directly in a webinar or set people up to book a call. I just talked to a client about…

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Why I changed the title of this series from “The Leveraged Expert” to “The Untapped Entrepreneur.” It might seem a little early to be changing the name – I just started doing this at the beginning of January! But it was really important to me because, while I think that “The Leveraged Expert” makes a…

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