Best quiz software for lead generation: 5 reviews - Kathleen Celmins

Best quiz software for lead generation: 5 reviews

So you read the epic post from last week about why you should create a quiz, but you’re not sure which quiz building software would be best for you? 

I’ve pulled together reviews on five of the most popular quiz tools out there including our personal favorite, Paperform. 

There are pros and cons to any software and if you have a specific need, make sure to ask if it’s possible before you purchase any quiz software. There’s nothing worse than getting halfway through building something and realizing you can’t do what you want to do. 

The best quiz software should…

  1. Build the type of quiz you’ve chosen: personality, knowledge, assessment, or scored.
  2. Connect with your email service provider
  3. Allow you to use your brand colors and styles
  4. Let you embed the quiz on your site

Let’s get to exploring the best quiz software for lead generation.

Paperform: Most helpful

Paperform is a form builder that you can also use to create quizzes, surveys, accept payments, and set appointments. We’ve been using Paperform for years now and love it.

One of the best things about Paperform is its support. We’ve gotten stuck trying to figure out the logic for a quiz and they helped us work through the entire quiz.

best quiz software

Do they integrate with other software?

Yes, you can integrate with over 2000 types of software. Most email marketing services are included and then you can use Zapier for anything else that is not built-in. 

Do they offer templates?

Yes, they have over 36 quiz templates, plus templates for forms such as appointment scheduling, feedback, and payment. 

Pros

  • Easy to use with great support that is happy to help if you get stuck.
  • Don’t have to buy a separate payment processor for your products.
  • GDPR compliant.

Cons

  • The quiz scoring can be a bit complicated to set up. Luckily, we’ve created templates for you in The Vault.
  • Quizzes are not their main focus.
  • If your brand font is not a Google font it’s harder to make your stuff on brand.

Cost

You’re looking at $24 to $159 per month. For annual payment, it’s $20 to $135 per month. 

Interact: only for quizzes

Interact is exclusively for quiz building. They offer a ton of resources to help you create and launch your quiz. I used Interact a lot on my old blog and found it super easy to use. 

Do they integrate with other software?

Yes, they have 37 possible integrations. 12 of those are email management software such as ConvertKit, ActiveCampaign, and Flodesk. They also integrate with five different course hosting sites. 

Do they offer templates?

Yes, they have hundreds of templates for different types of quizzes, broken down by category. The templates a clean, if a bit bland. 

Pros

  • If you can think of a quiz, they have a template for that.
  • They have great analytics that shows you where people are dropping off or getting stuck.
  • You can easily segment people by their results for different success pages and email sequences

Cons

  • They are a bit lacking in integrations.
  • Their templates are kinda boring.
  • Changing the quiz branding is a bit clunky.

Cost

If you pay monthly, you’ll pay between $29 and $209 per month. If you switch to annual payments, you’ll 40% and pay between $17 and $125 per month.

Formaloo: full application builder

Formaloo does a bit of everything. They bill themselves as an application builder with the ability to collect, organize and understand data. So you can build forms, surveys, quizzes, customer portals, order/payment forms, mobile apps, dashboards, tables, lists, charts, reports, and more. 

You can set up workflows and the software is both HIPPA and GDPR compliant. 

My friend Chrissie, recommended them for me to check out. I’m impressed with everything they can do, but that can also be overwhelming if you are just looking for quiz software. 

Do they integrate with other software?

Yes! They integrate with over 3000 apps and services including; Google, Facebook, SalesForce, Slack, Shopify, Magento, Trello, and MailChimp.

Do they offer templates?

Yes, they have a ton of templates in a wide range of styles and uses. Their templates are modern and well designed. 

Pros

  • They do a lot more than just quizzes so you’ll have all your form needs covered. 
  • HIPPA and GDPR compliant.
  • High-quality templates for easy building

Cons

  • They don’t save partial submissions
  • There is no ability to have multiple success pages
  • You can’t create custom emails in Formaloo

Cost

You can start with a free account. If you pay monthly, it’s $19-$49 per month. If you pay annually, the cost goes down to $9-$19 per month. 

Google Forms: simple and free

Forms itself is just a form builder. Simple. Uncluttered. 

What can you build?

Forms and quizzes. Quizzes take a bit more time and effort to put together and are limited in type. Google Forms is best for scored quizzes. 

Do they integrate with other software?

Not really. You can collect email addresses and using Zapier you can move them to an email service provider, but it’s not a simple integration like other platforms. 

Do they offer templates?

You can choose very limited looks that include a color and header image. 

Pros

  • It’s free.
  • Simple interface.
  • You probably already use Google.

Cons

  • It won’t look “pretty.”
  • The integrations are limited and you might have to pay for Zapier depending on how many people take your quiz. 
  • It’s hard to divide people by results and send them custom emails unless you set up multiple Zaps.

Cost

Free for anyone with a Google account.

Typeform: found everywhere

They are a form builder that can also be used for surveys and quizzes. Simple interface, you’ve probably used Typeform on a website before as they are very popular. 

What can you build?

Surveys, quizzes, polls, and forms.

Do they integrate with other software?

Yes, they connect to just about anything. Email marketing, file management, and even payment processors.

Do they offer templates?

Yes, they have lots of templates in a wide variety of categories. The templates are clean but all start to look a bit the same. 

Pros

  • Lots of templates and easy to get started once you choose one.
  • Tons of integrations that allow you to do almost anything.
  • Excellent resources to help you get started.

Cons

  • Your quiz will look like anyone else who uses Typeform.
  • Not as flexible in what you create as some other platforms.
  • You have to pay for the highest level to use the Facebook tracking pixel.

Cost

Paying monthly you’ll spend between $29 and $99 per month. If you switch to annual billing you’ll pay between $25 and $83 per month.

Once you’ve chosen the best quiz software for you, you’re ready to start brainstorming your quiz topic. Check out the third part of our post to read through how we brainstormed and built our Marketing Style quiz

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