You’re Making a Mountain Out of a (Marketing) Molehill
You may be making your business and product marketing more complicated than it needs to be. Before you look for shortcuts to lessen the pain of marketing yourself, consider how much of a big deal you are making marketing (and know that it doesn’t have to be complicated). Marketing is simply the method in which…
Read MoreHow to Access a Website as an App, Even if it Doesn’t Have One
A simple way to add websites to the Dock on a Mac Do you struggle with simplifying some of your computer processes and workflow on a Mac? I was a Windows user for years and years and years, and I had a hard time transitioning into the land of Mac because I had so many Windows…
Read MoreThe best way I’ve seen a company move away from a free model
Are you struggling to move from a freemium business model to a paid model? Recently, I received an email from a company. The email demonstrated the best job I have ever seen a company do with moving from a freemium model to a paid model. Let me explain. https://media.publit.io/file/The-best-way-I-ve-seen-a-company-move-away-from-a-free-model-1.mp4 I received an email from Otter.ai that says, “Hello…
Read MoreTheme days and three things: my process for getting more done, even when everyone is home
How do you get more done, even when everybody is home? For me, trying to stay productive even with kids at home is an everyday occurrence, but for some of you, it has just been lately, and you’re probably ready to kill your kids by now. While that doesn’t go away, there are three things you…
Read MoreWhy repurposing your content is the secret weapon most online business are missing out on
Today I’m panicking a tiny bit only because my three-and-a-half-year-old is calling for me, but I bet you all know what that’s like since everybody’s at home all the time right now. That is why I wanted to talk about repurposing your content. There’s a difference between people who are just starting out and someone who is further in…
Read MoreWhy setting up a launch while you’re finishing your product is a bad idea (and what to do instead)
You shouldn’t think too much about launching for a product that you’re still putting the finishing touches on. I have always said that the promotion side of your brain and the creative side of the brain are separate. I was talking to a friend of mine who is just finishing a product and she said,…
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