An opt-in goes by many names in the digital marketing world. Some people call them lead magnets while other people call them content upgrades. Over here, we call them opt-ins, because they’re defined by what you want users to do — opt into your mailing list — in order to download something valuable. But whatever…

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You want to get more email subscribers, of course. But in order to do that, you need more traffic. One of the best ways to drive organic traffic to your site is through content marketing. Your customers are, very likely, hitting the search engines to find the solution you provide. If you know what they’re…

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When it comes to your website, design really does matter. A lot more than you might imagine. If you want to do a bit of learning and invest in StudioPress themes + Beaver Builder, you can create an eye-catching WordPress website that will help convert visitors into customers. It doesn’t matter how great the content of…

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Does the phrase “be everywhere” when it comes to social media platforms make you want to turn and run for the hills? I don’t know who coined the term specifically, but the first time I heard about it was from Pat Flynn, of Smart Passive Income. “Be everywhere?” I thought, not without panic. The article…

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On your website, there are a variety of different page types. You have: The homepage Blog posts About pages Contact pages Sales pages — either “work with us” or “buy this thing” And then there are landing pages. Landing pages are funny because of how little is on them. But they have a different job…

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When you own a small business, you have to (figuratively) wear a lot of hats. You’re the CEO. The primary content creator. The manager. The product designer. The marketer. The social media manager. It’s enough to overwhelm even the most organized and productive entrepreneurs. Especially with marketing. It can seem like marketing itself is intentionally…

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