It’s 2020, and you should be taking marketing into your own hands. There are three things you need to nail in terms of marketing your digital product. And it really is only three. The first thing is a lead generator. Maybe you’ve listened to me yammer on and on about webinars. They are really good!…

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Over the weekend I was talking to a friend who was complaining about the cost of their e-mail subscriber list. Whatever her email provider charges for 20,000 subscribers, was too much. Now, I didn’t spout off to this person because that’s not cool. I don’t get invited out very often as it is and if…

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What is marketing

Do you hate marketing? Because marketing doesn’t hate you. It’s come up a couple of times recently with clients that they say they hate marketing. A lot of creators do. The idea of marketing they have in mind is some sort of system that turns you into someone who tricks people into spending money they…

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Do things that don't scale

Act like you only have one customer. I’m going to stand on a soapbox a little bit. People think that they need to do that something that can absolutely, indefinitely scale. Stop thinking about scale. The very best ideas just don’t scale. https://media.publit.io/file/Do-things-that-do-not-scale.mp4 I want to talk about Airbnb when they were a fledgling startup.…

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When in doubt, create something. This month is all about your expertise. So coming up with it, figuring it out. And before we do any of that, I need you to commit to something. The world is divided into two kinds of people: there are creators and there are consumers. There are an infinite number…

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Embracing your expertise We’re happy to pay others for their expertise, but we have a hard time accepting money for the things we know how to do. It’s okay for you to make money on the things you know. In fact, it’s vitally important. Coming up with how to make more money on the things…

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