Let’s be real a minute: writing a sales page that converts (aka: convinces others to buy from you) requires a different type of writing than writing blog posts or emails. You’re trying to convince people, using words (and perhaps video testimonials), that they need what you’re selling. You can’t just list features unless you’re selling…

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Raise your hand if you have ever taken a quiz online before. I see that everyone here is raising their hands. Good. Quizzes give your audience what they want most and that’s answers to their questions. Quizzes either confirm or invalidate people’s suspicions. But on the surface, quizzes are just super fun for your audience.…

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You hear a lot about the Facebook pixel (or, at least, you do when you travel in the circles I do). But what is it? What can it do for you and your business and why should you use one? So many questions! If you haven’t had the chance to experiment with Facebook ads, you…

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On your website, there are a variety of different page types. You have: The homepage Blog posts About pages Contact pages Sales pages — either “work with us” or “buy this thing” And then there are landing pages. Landing pages are funny because of how little is on them. But they have a different job…

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