Mountain Out of Marketing Molehill

You may be making your business and product marketing more complicated than it needs to be. Before you look for shortcuts to lessen the pain of marketing yourself, consider how much of a big deal you are making marketing (and know that it doesn’t have to be complicated). Marketing is simply the method in which…

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Now is a time to stream a lot of television. The other night my internet went out for about five minutes and it was a dark point in this quarantine I won’t lie. But the one show that I’ve watched, not only during quarantine but since it debuted, is called The Marvelous Mrs. Maisel and…

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What is marketing

Do you hate marketing? Because marketing doesn’t hate you. It’s come up a couple of times recently with clients that they say they hate marketing. A lot of creators do. The idea of marketing they have in mind is some sort of system that turns you into someone who tricks people into spending money they…

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Do things that don't scale

Act like you only have one customer. I’m going to stand on a soapbox a little bit. People think that they need to do that something that can absolutely, indefinitely scale. Stop thinking about scale. The very best ideas just don’t scale. https://media.publit.io/file/Do-things-that-do-not-scale.mp4 I want to talk about Airbnb when they were a fledgling startup.…

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When in doubt, create something. This month is all about your expertise. So coming up with it, figuring it out. And before we do any of that, I need you to commit to something. The world is divided into two kinds of people: there are creators and there are consumers. There are an infinite number…

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