Content Creation for People Who Hate Writing - Kathleen Celmins
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Content Creation for People Who Hate Writing

Let’s say you’re an agency owner, digital marketer, or freelancer offering content creation or marketing services.

Now imagine that you still did everything you’re currently doing, only the amount of writing you had to do was cut by 50-75%.

What does that do for you? Does that make you feel a little lighter, or are you wondering what the catch is?

Create More While Working Less

That is what using video can do for you. 

Once you start pitching yourself as a remote video producer or video-first content marketer, then you have taken the burden of writing great copy off your shoulders and put it onto the shoulders of your clients.

Your client is the expert in their industry. So it only makes sense that they are the ones who expound on the topics that matter most to them. Having your clients speak into their expertise on video allows you to make sure you are getting the right information and tone while building authority.

That’s not to say you’re not going to do any writing. On the contrary, the biggest benefit of using video as a content marketer or writer in a marketing background is that you have the unique capability of turning what someone says into really compelling written content.

What video allows you to create more content than what you’re currently doing but work a lot less. 

There will always be a place for very well-written content that takes 20 hours per piece to create. But, if you are finding yourself unable to write as many pieces as you’d hoped or unable to provide a quality product to your client because of the time it takes, video-first marketing is worth learning about.

Other Benefits Of Video-First Marketing

Not only does a video-first approach allow you to do more work in less time, but it also allows you to get your clients on social media platforms that they have no presence on. As you know, going from no presence to some presence is a huge jump.

It also allows you to create micro-content for your client without you or your client doing more work. You’ll be able to re-purpose their clips, along with the written content you create, allowing that content to reach clients for weeks or months to come.

And, perhaps best of all, it allows you to help them create a pile of content in a fraction of the time. In fact, using our methods, we say you can create a year’s worth of content in two weeks.

Content That Connects And Converts

There is so much value in video marketing above and beyond the time savings. Your clients have so much knowledge and expertise. They are full of specific subject matter expertise. 

If you can train them to speak about something for five to 10-minutes at a time using effective techniques and encouraging their potential clients to take the next step, you’ll have a marketing plan that increases your client’s business while making your processes more efficient.

Video paired with written content will allow you to reach more of your audience. Some individuals love to watch videos, while others will only read written content. Using this strategy will enable you to connect with more people than either method would on its own.

Everyone Benefits

Using video-first marketing is truly a win-win for you and your clients. 

Not only will you have opened up a new revenue stream, but you’ll be able to take on more clients. You’ll also be able to bill higher because of your expertise with video while still creating a better experience and a higher-quality end product for your clients.

Learn More!

If you want to learn more, click here to watch a video that shows exactly how to add video marketing as a revenue stream. 

Before long, you’ll be creating content that connects and converts while being a lot less work for you.

Case study:

How we earned $100,000 in a year on a digital product

Get the three things that made the most difference when we marketed a digital course and it earned $100,000 in just 12 months.

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