We all have goals for our business. Some of them are big-picture or long-term, while some of them are more short-term and specific. But, I can bet that all of us want our businesses to grow and succeed.
When setting goals it’s important to decide what small steps we plan to take to reach them. For example, while your ultimate goal may be to get to 100,000 email subscribers, thinking strategically about how you will first get 10,000 subscribers will make it easier to reach your big goals. The same successful strategies and tactics that you use to get to 10,000 subscribers will, over time, help you reach 100,000.
When you think about your business goals for the short-term, what are they? How does your business look at the end of this year? In what ways has it grown or changed? How are you going to get there?
When we set goals, it can be easy to get distracted by “doing marketing things” that don’t lead to real results. This is why having a content marketing plan in place is so crucial.
What Is Content Marketing?
Content Marketing is a strategic approach to marketing that focuses on creating and sharing content that is valuable to your audience in a consistent manner. The goal of having a content marketing plan is to find and keep your desired audience and demonstrate why working with or buying from you will benefit them.
Content marketing is the key to achieving just about any of your goals. It is the step-by-step process you will use to get where you want to be.
When you are using content marketing to your benefit, you will be removing distractions and clearing the way for customers to get to you. They’ll be able to see what you’re about and the expertise you have to offer.
How Will Creating A Content Marketing Plan Help Me?
Perhaps you have a goal to grow your email subscriber list, or maybe you want to spend less money on paid ads. Maybe you just want to get your message viewed by more people than last year. Regardless of your specific goal, a solid content marketing plan can help you get there.
A good content marketing machine can help you:
- Improve your brand awareness
- Increase customer retention
- Increase your inquiries and sales
- Shorten your sales cycle
- Increase your conversion rates
When you have a system in place, you are putting out exciting and relevant content in a step-by-step process which will keep you in front of your audience and new potential clients. You’ll be sharing your message all while moving yourself closer to reaching your short-term goals.
Your Content Marketing System is Always Working For You!
The amazing thing about a robust content marketing system is that it keeps working for you beyond just the day or week after you publish or post. Content marketing is all about connecting with people who have a problem that you can solve. Just because someone doesn’t have that problem right now or show interest in you currently, doesn’t mean that in a few months or years things will be the same.
A content marketing system that works will include a variety of content formats. It should include some of the following:
- Written Content
- Social Media Posts
- Subscriber Emails
You know which formats are best for your business, but regardless of what you choose, the more frequently and consistently you do these things, the more recognition you get. By putting your content out into the world in a strategic manner, you may receive opportunities such as guest blogging, speaking on podcasts, or participating in other joint ventures, all of which will increase your reach and expose you to new audiences.
Amplified NOW Can Help You Get Started
If you don’t have a content marketing strategy in place, creating one should be your next step. Ask yourself, “What are my business goals?” and “How can content marketing help me get there?”
Find the answers to those questions before allowing yourself to get distracted by tactics. When you have a clear vision in place, you’ll be ready to take the steps that will help you reach your true goals.
At Amplified NOW we love working with speakers and influencers who have a message to share but need help getting out of their own way to get it out into the world. If you’d like to get a content marketing plan started or have reached a plateau in the results you’re getting with the plan you currently have, we offer strategy sessions to help you!
Whether you believe your plan needs just a few tweaks or a whole new direction, our strategy session will help you review where you are, decide where you want to go next, and even help implement a solution so you can keep focusing on what you do best. If this sounds like something you could benefit from, click here to get in touch with us. We can’t wait to hear from you!