Alison is a reader who reached out to have me take a look at where she is leaving money on the table. Her website is Alison’s Notebook and she writes about self-care and self-improvement.
One of the first things I saw on her site was a pop-up offering a quiz called “How Good Are You at Taking Care of Yourself?” I love that she puts her quiz front and center because quizzes usually have a really good conversion rate.
Side note: I LOVE Alison’s logo! Such a fun, colorful design!
Alison has a newsletter sign up in the sidebar that offers a Self Care Toolkit. If she doesn’t already, I’d have her add a landing page for the opt-in as well.
There are three main ways of making money from your blog. Ads, affiliate links and your own digital products.
Alison has ads on her site from a company called Mediavine so she is already making some money there. And she must have a significate amount of traffic if she qualified for Mediavine. She also has an affiliate disclosure in her sidebar so she must be using affiliate links in her posts.
Originally, I didn’t see a digital product on her site. I talked about ways Alison could add a product by focusing on her most popular posts and creating something that supplemented that. I also suggested that it can be good to have an offer that doesn’t scale in the beginning. Focusing on helping people one on one with an issue can be a great way to really get to know your audience and their pain points.
But, just as I was about to leave her site, I found a link to her shop in the top menu. I was looking for a product and I missed the link, so I’m guessing most people miss it!
Once clicking through I found that Alison has a great digital product called “Self-Care Spree.” This needs to be front and center!
I’m guessing that the quiz results will lead to this product (if it doesn’t, it should!) but I think she should add graphic and link in the sidebar as well.
The other link on the shop page is an Amazon link to a book. Just a quick tip for that, make sure it opens in a new page! You don’t want to lose readers to scrolling on Amazon.
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- Conversion Opportunities for Alison’s Notebook - August 12, 2019
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