ecommerce | Kathleen Celmins
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Marketing for Ecommerce

You have a great product. Now all you need is help getting the word out.

That's where we come in.

It's not enough to simply have a website.

The days of "if you build it, they will come" are long gone.

It might seem ubiquitous...

... but ecommerce still only represents about 12% of all retail shopping. That's good news. There's room for your brand to compete with -- and outpace -- what we consider the traditional industry leaders.

Marketing strategy for your ecommerce business

If it were as simple as taking a picture and adding a price to your shopify store, everyone would be doing it.

Not only that, but every ecommerce business would be making money hand over fist.

You know it's not quite that simple.

You need a strategy.

Here's a sample strategy for e-commerce businesses:

Create a content marketing plan

Your content marketing plan will include:

  • The holidays you want to emphasize
  • The type of content you're going to create (blog posts, videos, emails)
  • The frequency of your output

Generate an email marketing campaign

One of the first things we recommend doing for ecommerce businesses is to set up an automated email campaign. Offer a coupon code (delivered via email, of course!), then send every new subscriber a series of emails. They're likely to open your email, even if you're sending promotions.

Diversify your social media presence

Make sure you're everywhere, posting frequently, and don't make decisions about what's not working until you've tried a platform for at least six months.

Where's everywhere?

  • Instagram
  • Facebook
  • Twitter
  • Pinterest

Reach out to influencers

Influencer marketing doesn't have to be expensive, especially if you pay attention to micro influencers (those who don't have impressive follower numbers but do have great engagement).

Ask for a blog post, a video un-boxing your product, and a review. Then put a few advertising dollars toward drawing attention to your product on their site. You get brand recognition, they get page views. Everybody wins.

That's just the beginning! If you're struggling with how to effectively get more people buying your product, the first step is a free marketing audit.

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