It's not enough to simply have a website.
The days of "if you build it, they will come" are long gone.
It might seem ubiquitous...
... but ecommerce still only represents about 12% of all retail shopping. That's good news. There's room for your brand to compete with -- and outpace -- what we consider the traditional industry leaders.
Marketing strategy for your ecommerce business
If it were as simple as taking a picture and adding a price to your shopify store, everyone would be doing it.
Not only that, but every ecommerce business would be making money hand over fist.
You know it's not quite that simple.
You need a strategy.
Here's a sample strategy for e-commerce businesses:
Create a content marketing plan
Your content marketing plan will include:
- The holidays you want to emphasize
- The type of content you're going to create (blog posts, videos, emails)
- The frequency of your output
Generate an email marketing campaign
One of the first things we recommend doing for ecommerce businesses is to set up an automated email campaign. Offer a coupon code (delivered via email, of course!), then send every new subscriber a series of emails. They're likely to open your email, even if you're sending promotions.
Diversify your social media presence
Make sure you're everywhere, posting frequently, and don't make decisions about what's not working until you've tried a platform for at least six months.
Reach out to influencers
Influencer marketing doesn't have to be expensive, especially if you pay attention to micro influencers (those who don't have impressive follower numbers but do have great engagement).
Ask for a blog post, a video un-boxing your product, and a review. Then put a few advertising dollars toward drawing attention to your product on their site. You get brand recognition, they get page views. Everybody wins.
That's just the beginning! If you're struggling with how to effectively get more people buying your product, the first step is a free marketing audit.
Kathleen has been a god-send in helping me to define my brand, build my website, and create my lead magnets. She also created the website for my course, including the sales page -- which I've gotten a lot of compliments on. Who gets compliments on a sales page? Kathleen does! It's a great feeling to know that other people have been very complimentary of the design and the layout of the sales page. She was able to help me choose the vision for my website, turn it into a reality, and make it a website I can be proud of!
Kathleen has been instrumental in helping me do all the things I know I needed to be doing to take my business to the next level, but that I just didn't have the energy or expertise to do well. It's a great investment in my peace of mind as a business owner to know that every month, I'm building systems to develop a long term valuable asset rather than just side hustling myself into the ground.