What if I were to tell you that the single biggest determinant of your ability to amplify your income online is a combination of knowing when to focus and knowing when to experiment?
It’s not your website, it’s not how many followers you have on Instagram, it’s not even the services you offer.
It’s about focusing on the right things.
And experimenting with others.
And giving the things you focus on enough time to see if they’re working before experimenting with something else.
If Emma and I have learned anything in our 17+ combined years of working online, it’s that solopreneurs (including ourselves) are often way too close to their business to make strategic decisions.
So we decided to do something about it. Introducing the Offer Diagnostic.
Sidenote: since launching this offer, we’ve had three entrepreneurs take us up on it. Talk about product/market fit! We have a discount code for the next seven people who take us up. Click here to check it out, and use the promo code ‘actiontaker’ to get in on the early bird pricing.
The Offer Diagnostic is the best way we’ve found to align our strengths to help as many people as possible.
My superpowers lie in my ability to take a look at someone’s business and see, at a high level, what they could add to bring in more subscribers, generate more revenue streams, and amplify their impact online.
Emma’s superpowers lie in her ability to take the big picture ideas and break them down into simple, easy-to-follow steps that invigorate rather than leave a person overwhelmed.
Combined, we’ve come up with something that will help anyone who needs feedback on their offer or just their next move.
Speaking of short on time…
The Offer Diagnostic is a 90-minute brainstorming session, with a relatively intense form to fill out so we don’t spend too much time laying out what can be ascertained ahead of time. So instead of setting the stage, the session itself is meant to be action-oriented.
Then, three to five business days later, we reconvene with the notes we took during the session, step-by-step instructions on how to take it from here, and templates.
Oh, goodness, the templates.
Examples of what can be accomplished in 90 minutes
As I mentioned above, we’ve already had three entrepreneurs book their Offer Diagnostics since we launched.
But if we’re being honest, we’ve done things like this before. Here are some examples of people who have booked Offer Diagnostics in the past, and how getting feedback on their offer helped them.
Create a new revenue stream without doubling down on what you’re already doing
I wrote about Erin Donley, my ghostwriter friend and one of my business besties, who created a new offer based on what she was already doing for her ghostwriting clients. She was able to create a new revenue stream without somehow writing more business books or working with writers who have historically argued with her about her methodology. (Pro tip: don’t argue with someone about their methodology unless you too can write three to five books a year.)
Make a difficult decision about a business crossroad
Another client reached out to give an overview of a project he’d worked through. He told a story, gave relevant details, and asked for a second opinion about his next decision. This client was asking about a completely offline business, but the decision was so mission-critical that it was at least a six-figure decision, so getting a second opinion was well worth the time and money he had to invest.
See what you might need to add to build the business, and the life, you know you can reach
Another client reached out after having been burned by other people who took one look at her situation and said, “just double your rates!”
If you don’t think your stuff is worth $2000, you cannot make $2000 on your stuff. It’s that simple.
But this client had put in the work. They’d already validated their offer (with cash in hand, my favorite validation method if I’m being honest), they’d created a whole pile of content (both free and paid), and all they needed was to take 90 minutes to step back and see where things might be rearranged.
Get help completing a pivot
Let’s say you got your start doing one thing, and now? You have seen all the other options out there, and you want to do something different.
This happens a lot of times when people start their online journey blogging.
They blog about their life, then realize they have more to offer. So they dig into what used to light them up professionally, and realize there’s a way to do that same kind of thing, but online.
Sometimes, though? They need help sorting through what should be kept and what should be left behind.
So they book a diagnostic. They come with all their stuff. We help them organize, categorize, and find out where their passions truly lie.
And we help them find a new revenue stream that way.
Maybe it’s not about revenue (yet). Maybe a person needs a good way to bring in leads.
Let’s say you’ve been told by another professional that you need a new opt-in, and you need one fast. What should you do?
You have a couple of options. You could hire someone to create it, start-to-finish, which is what we’ve offered in the past and would do again. The price for creation, design, copy, and email copywriting on an opt-in is around $5500.
But what if you’re the type of person who can take a list of notes from a brainstorming session plus the steps and templates required to finish an opt-in yourself, after 90 minutes?
Then you could save yourself the cash and get it done for $1200.
(Unless the coupon code is still active, then it’s an even better deal.)
One of the main benefits of the Offer Diagnostic: TIME
Over the past few months, we’ve been approached by people who were READY to launch.
“Great!” I’d say, already excited to bring their product, service, or some combination of both into the spotlight. “We have an eight-week program, and by the time it’s done, you have everything you need to put your stuff out into the world!”
Their faces would always fall.
EIGHT WEEKS? They wanted to get their stuff pushed out the door yesterday!
And while I still stand behind our more extensive, eight-week plan, most of the people who have booked Offer Diagnostics don’t actually need our guidance on every step of their launch.
They just need help in one particular area.
So they get it.
In 90 minutes, with a follow-up less than a week later.
And if they need another one, they know they can simply book it again.
Is the Offer Diagnostic right for you?
If you saw yourself in any of the above examples, reach out.
If your situation is a bit different than the ones I’ve outlined, but you’re still curious, here’s who the Offer Diagnostic was meant for:
- Solo entrepreneurs, or those (like me) who have business partners
- People building their businesses online
- Those who are thisclose to finding exactly what they need to do to make their business work better for them, but they’re too close to see what, exactly, they need to do next to make it happen
- People who want to learn the process, brainstorm together, then finish up on their own
- Even, to a lesser extent, those who have ideas on what they could do, but have too many of those ideas, and have therefore not executed on any of them
Details of the Offer Diagnostic
Interested? Here’s how you can get feedback on your offer.
Step 1. Book a 90-Min Strategy Session
With me, Kathleen Celmins and Emma Bates, CEO, and COO of amplifiedNOW. We’re two digital marketing experts with over 17 years of combined experience growing multiple brands to mid-six figures a year and higher. We’ll provide you with a high-level strategy and a personalized roadmap to find your next revenue stream.
Step 2. During the session, we dive deep into your offer and funnel
We will dive into your offer to find its weak points. We might help improve your copy or page design, your landing page, sales page, or ads. We might even change the format of the offer itself!
Step 3. Profit?
Less than one week later, you get a complete personalized roadmap (as well as a three-month subscription to The Vault) delivered to you.
After our strategy session, we put our heads together to see the best (easiest, most straightforward, most seamless) way for you to improve your offer.
The deliverable is a roadmap, with the relevant parts of The Vault linked. It’s the step-by-step framework we follow internally when we work with clients on our bespoke packages, all laid out in an easy-to-consume manner. As such, the Offer Diagnostic comes with a quarterly subscription to The Vault (priced at 9/year. You can cancel at any time).
More details here: amplifiednow.com/diagnostic
Don’t forget to use coupon code ‘actiontaker’ to save big!