If you’re thinking of adding video to your marketing process or offering it to your clients, you may be wondering how effective is video marketing?
What some people are really wondering when they ask this question is if you can make them go viral on TikTok or get a million views on YouTube. If this is the question you or your client is asking, you may need to rethink the definition of effective and focus on the metrics that really matter.
The components that make a video go viral are tricky to quantify and difficult to recreate over and over. For example, what may get a lot of views at one point may not be effective six months from now. Also, measuring success based on views or likes doesn’t account for how many of those actually turn into sales.
The true value of video marketing lies in having content out there, building authority, getting people to remember what you do, and staying top of mind for those looking for your expertise.
That’s how you measure effectiveness.
If you or your clients are more concerned with making a sale than having a viral video and are actually wondering how effective video marketing is, the answer is that they’re endlessly effective!
Video marketing is powerful because without even having one-on-one conversations, you’re able to connect with people based on what you say in your video.
When you can take one five to 10-minute video and cut it up into 27 pieces of content, the effectiveness is measured by the amplification ability, rather than being measured in view, downloads, or other vanity metrics.
Video content marketing will help you build your organic reach. It will help you get attention on platforms. But, to truly know how effective video marketing is, we need to make sure that you are looking at the impact of video marketing in the right way.
When we talk with clients about compelling videos for content marketing, we ask the following questions:
- Does it make you look good?
- Does it make you sound and appear like the expert and authority in your field?
- Do you come across as someone that people want to work with?
- Do you come across authentically and personally?
The answers to those questions are so much more important than page views and downloads. This is how you will determine whether your video will be effective or not.
The Importance of Video Marketing In Today’s Environment
Marketing looks a lot different today than it did 20 years ago. This is because we now get so much of our information and services from video-first social media and digital platforms.
According to Smart Insights, as of 2020, 92% of marketers say that video is an important part of their marketing strategy. This statistic is up from 78% in 2015.
This shows that the importance of video is growing. Obviously, you can’t get traction on video platforms unless you’re creating videos to be used on video platforms.
Creating compelling video content will allow you to get a foothold on all the video-first platforms that are so crucial to attracting clients. Also, because there are dozens of them, it will enable you to amplify your message across many different channels.
Efficient Video Marketing
Not only do you extend your reach, but doing video marketing using our Content Blocks System allows you to do your marketing in a very condensed time period.
You can sit down, record some videos, and get on with your life. You can then move that content to an agency that will repurpose that content and give it back to you so that you can put it across your social media channels, or you can do the repurposing yourself.
Because you are using pre-recorded and edited content rather than live content, you will know your tone was right and that you said what you wanted to say. You also don’t have to think of something new to say every day, on every platform to stay engaged with your audience. This method takes the guesswork out of it.
Who Should Use Video Marketing?
At Amplified NOW, we believe that video is the most effective form of communication when it comes to marketing for pretty much everyone. However, for coaches, consultants, or anyone who sells ideas from their brains, video is much more effective than all the other means of communication.
Video gives prospective clients an excellent idea of what it’s like to have a conversation with you. Now, when you have a sales call, the prospective client is already 75% sold on working with you or buying your product. Of course, they’re going to ask clarifying and follow-up questions, but that’s easy, right?
It’s much easier to warm up your audience through video than it is through text alone. I think the reason is that your client knows it’s not outsourced. Yes, as service providers, we can help amplify a message, but we can’t create their message for them. We can’t speak on their topic. That doesn’t work.
Video is a more authentic way to connect to your audience.
If you want to learn more about our strategic approach to content marketing that takes an hour a month and uses short, impactful videos, watch our short video on our Content Blocks System.
We’ll show you how to add a lucrative revenue stream to your business by providing video content marketing for your clients or how to use video marketing to grow your own business.