launch accelerator

Attention: coaches, speakers, authors, course creators, and industry experts

Do you cringe at the thought of putting yourself out there and selling?

You built your thing. Now what?

If only you could just hit a button and have it sell.

Am I right?

But that's not how it works. Because promotion and creation use two very different sides of your brain.

Maybe you've been told (by some marketing celebrity who has a million people on their mailing list) that all you need to do is go live on Instagram once, send one email to your list, and sit back and wait for the money to roll in.

Or maybe you're hesitating because you don't think what you've built is good enough, even though it solves a very real problem for many people you know.

You don't need a huge list, and your offer is good enough to launch. You just need to get in front of the right people.

What if you could find:

  • A program that gave you everything you need to be ready for launch
  • Someone to help you build your marketing engine
  • Someone to show you all the different pieces that make you ready
  • Weekly accountability to get you making money as fast as possible
  • Direct feedback from an expert in digital marketing?
  • And all the tools you'd need to do so?

Forget spinning your wheels. Forget going onto Google and trying to find exactly what you need to do to sell your course the moment it’s finished.

What if I told you that there’s a way to have your thing ready to generate sales the moment you're done creating it?

You built it. Now let's make sure it can sell.

Welcome to LAUNCH ACCELERATOR

A 4-week mastermind intensive that will build your sales and marketing foundation and get you ready to start making bank

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    Start where you are, with what you have.

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    End with a fully functional marketing engine that will bring in more subscribers, more customers, and more sales.

  • Get personalized feedback from someone who has dozens of campaigns under her belt (me!) on your digital product as it stands now
  • Get insight into what your customers need and want from you
  • Get ideas on what kind of tech you need (and the premium tools I can give you)
  • Join a community of like-minded people who are all working toward the same goal
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Candice Latham, The Latham Agency

"I'm absolutely blown away..."

"I am absolutely blown away by all the pieces and step-by-step guidance here. You hear all the time all of the things you need in order to launch a product, but sometimes it's overwhelming to figure out where all the pieces go and what should be done first.

But then I found Kathleen. She walks you through the entire process from gathering testimonials, to creating your landing page and getting your Facebook ads started. This is so valuable!"

I work with small groups of entrepreneurs. My next cohort goes live the first week of June. I'd love for you to join me. Click the button below to apply for membership:

You are too good at what you do to keep your brilliance hidden from the world.

Hi, I'm Kathleen, and I understand creators.

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I’m a marketer who has worked with dozens of online entrepreneurs who have created hundreds of life-changing digital products (primarily courses).

I understand what it feels like to put your own thing out there for sale into the world. I get that creators have a difficult time with self promotion. I have all kinds of tricks up my sleeve to help creators like you get over that feeling, and most of them require following and implementing a system to put your marketing on autopilot.

That’s what I’m here for. I created this system that takes the guesswork out of building the engine and comes up with an action plan, specifically tailored for the creator’s mind.

Anne Keery

Anne Keery, Unique Gifter

"The launch accelerator was just what my business needed."

Anne Keery Unique Gifter email subscribers

"I knew I needed to prioritize my own intellectual property, but I never found the time. But this screen shot from my email provider is what happened when I joined the launch accelerator!"

The LAUNCH ACCELERATOR is an intense working session that begins the first week of June.

We're going to set up your whole launch plan in just four weeks.

If that sounds like a lot of work, that's because it is.

We'll meet three times a week (exact dates/times TBD), for four weeks, and get a ton done:

  • Session 1: I’ll present the problem and give ideas on how to solve it
  • Session 2: Office hours. If you need me, I'll be available for questions and help. You’ll work on that week’s piece and get it as close to done as you possibly can.
  • Session 3: We’ll reconvene and show our work. We’ll talk about where we got stuck and where the group can help.

By the end of each week, you'll have one HUGE piece of your launch finished and ready to put out into the world.

I work with small groups of entrepreneurs. My next cohort goes live the first week of June. I'd love for you to join me. Click the button below to apply for membership:

Not everyone is the right fit for the LAUNCH ACCELERATOR.

The people who have seen the most success in this program have the following in common:

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    They're creators who have just finished creating their course or other digital product

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    They want sales, like yesterday

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    They don't know how to set up the tech

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    They'd like guidance on how to set up a system that brings them consistent sales (without having to turn themselves into full-time marketers)

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    They're willing to put in the work

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    They're sick of waiting for "someday" to come around, that magical tomorrow where they have more time to devote to their craft, and they're committing to carving out that time with the group

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    They're convinced there's money out there in the wild west of the internet and they want a piece of it

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    They're willing to follow a proven path

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    They love both giving AND receiving feedback

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    They work well against a deadline and sometimes need accountability to push them into getting things done

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    They work well in groups (play nicely with others)

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    And they're ready to get "launch offer" off their to-do list

I work with small groups of entrepreneurs. My next cohort goes live the first week of June. I'd love for you to join me. Click the button below to apply for membership:

tara falcone

Tara Falcone,
ReisUP LLC

"The templates alone are a lifesaver..."

"The digital marketing templates in the vault are a lifesaver. Instead of spinning my wheels and wasting valuable time starting from scratch, I was able to rely on Kathleen's proven guides as a framework from which to model my content. The website and webinar templates, in particular, helped me create an opt-in that converts in less than two weeks."

What's included in the LAUNCH ACCELERATOR?

Each week for four (4) weeks, we’ll get together and get you ready for sales.

We'll start at the end, and work our way backwards:

  • drag and drop page builder

    WEEK 1: OFFER + SALES PAGE.

    Week one is all about the end point: the sales page and how people will ultimately buy your offer.

    How to price your offer to make it irresistible. Upsells, cross-sells, and one-time offers. Writing a sales page.

    Included tech: page builder + premium add-on. Sales page template for Google docs + WordPress. Premium form builder that will connect to Stripe for your checkout pages.

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    WEEK 2: LEAD-GENERATING OPT-INS.

    Week two is where we create a free download to give to people who might ultimately buy your paid offer.

    Brainstorming + deploying your on-demand webinar. Planning your live webinar. Adding scarcity to increase sales.

    Included tech: Google doc for brainstorming your webinar. Ideas on how to create your slides, quickly. Slide deck templates (PPTX, Keynote, Google Slides). Professional lead-generation tool that connects to your email service provider.

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    WEEK 3: EMAILS AND CALLS-TO-ACTION

    Week three is where we connect all the dots. How? Through stories you'll tell over email.

    An easy framework for sending emails to your list. The right number and tone of emails to send. How to make this process easy (not hard) for you. Building the right number of calls-to-action throughout your site, and where to deploy those.

    Included tech: Templates for inviting your list to your live webinar, getting people who registered for your webinar to show up, getting people who attended your webinar to buy your offer. More work on the provided lead-generation tool introduced in week two.

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    WEEK 4: READY TO LAUNCH

    Week four is about testing and deploying, and entering "the launch zone."

    Brainstorming ideas on how to constantly promote your offer through social media, the right kind of content to post, in the right place. All the pieces of a high-converting sales funnel. Ideas for how to keep momentum going after your launch period ends.

    Included tech: Templates to make sure you have everything finished. By this point, you'll have all the tech you need. This week is all about figuring out the last remaining items on your to-do list and scheduling them.

Plus, everyone who enrolls in the LAUNCH ACCELERATOR will get:

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    Order forms + shopping cart

    Value: $150/year.

  • drag and drop page builder

    Drag + Drop page builder for WordPress

    Value: $99/year.

  • addons

    Extra modules + templates for the page builder

    Value: $48/year.

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    Powerful lead-generation plugin

    Value: $69/year.

What will you accomplish when you join the LAUNCH ACCELERATOR?

During the four-week period, I'll walk you through:

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    The ins and outs of your offer

    Including upsells and one-time offers

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    Writing and designing your sales page

    Including drag + drop templates for WordPress

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    Creating your lead-generating opt-ins

    Including everything I know about how to shorten the time it takes to bring a webinar into the world

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    Writing emails that convert

    And getting into the swing of things so you don't get overwhelmed by the sheer volume of emails you write

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    Converting website traffic into subscribers

    Through various pop-ups strategically placed to help, not annoy, visitors to your site

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    And installing $465 worth of software and templates

    And showing you how to use them!

You can keep doing what you're doing.

Spending hours researching the best way to get your idea out of your head and into the world. Taping together tactics from free resources you’ve scrounged together from various online personalities (nevermind that some of them cancel the others out). Telling yourself that if you’re meant to do something with your intellectual property, it’ll come when it’s ready.

But do you really want to accept that people who already have their digital products out there — not nearly as good as yours could be — are just going to make more money on their stuff than you will on yours? If you don’t take marketing your intellectual property seriously, you won’t sell anything. And nobody deserves to have all that untapped potential just sitting around. Least of all you.

I work with small groups of entrepreneurs. My next cohort goes live the first week of June. I'd love for you to join me. Click the button below to apply for membership: