You may be making your business and product marketing more complicated than it needs to be.
Before you look for shortcuts to lessen the pain of marketing yourself, consider how much of a big deal you are making marketing (and know that it doesn’t have to be complicated).
Marketing is simply the method in which you get your genius in front of the right people.
When you are working for yourself, when it’s your company, when it’s your knowledge, when you’re building a business around the things you’ve created out of your own brain, marketing can feel icky.
In fact, I had a conversation with somebody that I went to high school with who said, “I need help with marketing,” and I actually talked this person out of working with me!
The person didn’t need marketing. The person just needed to talk about what they do more often.
We shouldn’t be Instagram friends without me knowing what you do. You need to be talking about what you do and how you can help people so much that it feels like it’s too much to you.
But you don’t have to do it all yourself, and you don’t have to do it in a way that makes you feel like you’re wearing a t-shirt that says, “Here’s how I help people.”
Instead, what you need to do is be top of mind for so many people, so that if they come across somebody who’s like, ”Oh, I need this XYZ thing,” then they think, “Oh, well you need to talk to Kathleen.”
If you’re not doing that, then when somebody says, “Oh I need this. Do you know anybody who does this?” and you’re not top of mind then all the marketing in the world won’t matter because they’re going to think of somebody else.
Often, when people think of someone who can help, it’s the last person they saw on Instagram, the last tweet they saw, or the last Facebook thing they saw.
And this is not just your network, but it’s the network at large.
So be helpful.
Let everyone know that you have something to offer.
And remember if you have to, you need to go check your analytics. The only thing I want you to check – don’t get bogged down in page views or time on page or anything – but I want you to check the percentage of people who are on your website for the very first time.
Remember those people every time you send a message because often the people who are returning are a much smaller percentage than the people who are there for the first time.
So, if someone is meeting you for the first time, how are they supposed to know you have something for sale? How are they supposed to know that you can help them solve the problem that you solve?
Don’t overcomplicate it.
Just make it clear to the people who are coming to your space (so that includes your social profiles, your website, and your emails). Make sure all readers, both new and returning users, know the ways in which you can help them.
If you need help with your marketing message, book a free call with me. I can help you figure out a plan and get you started on easy wants to talk about what you do.
- You’re Making a Mountain Out of a (Marketing) Molehill - May 21, 2020
- How to Access a Website as an App, Even if it Doesn’t Have One - May 19, 2020
- The best way I’ve seen a company move away from a free model - May 14, 2020