New Shortcut for Promoting Paid Content | Kathleen Celmins

New Shortcut for Promoting Paid Content

Attention business owners who want to sell more products or services!

We've discovered a new shortcut to promoting paid content that almost no one is using

(but once it's in your hands, you'll be able to rapidly decrease the amount of time between finishing a new digital product or service and getting money in your pocket by more than 50%!)

Question for you:

Have you read the too-good-to-be-true success stories about how people in your industry are launching courses, digital products, and one-on-one services and making five or six figures on a launch?

pile of money

My guess is, you have.

And those stories have inspired you to create your own digital product or service.

But (and I'm still guessing here), for some unknown reason, your launch didn't go exactly the way you expected.

Want to know the truth?

The stories you've heard about huge launches are real. People are making a very comfortable income on the internet.

And since there are plenty of people out there making money hand-over-fist in every industry with digital products, coaching programs, online courses, or training systems, there's room for you too.

Let the success of others inspire you.

If someone you know is creating products for their audience and making a living doing it, there's no reason you can't do the same.

Those people? The successful ones?

They are just like you and me.

What's holding you back?

Your last launch didn't go the way you wanted it to, or you never really launched it at all because creation and promotion require two very different sets of skills.

You might have heard that one of the keys to success in online business is to spend 20% of your time creating content and the remaining 80% on promotion.

If you haven't seen your paid content fly off your digital shelves, you didn't spend nearly that much time on the promotion side of things!

okay fine you might be thinking

"Okay, fine. But where do I even begin?"

I can almost see the thoughts in your head.

"Quick back-of-the-envelope calculation says that since I spent 40 hours creating my digital product, I should spend...

Great Scott! 160 hours on promotion?"

All right, you weren't thinking "Great Scott," but as soon as you did that math, you realized you fell short.

So you head to Google...

...and you start looking for ways you can promote your creation for 160 hours.

You spend two hours reading (and trying to absorb) the information you found, only to discover you're more lost now than you were before!

And, worse than that, you could have been doing something much more productive during those two hours.

Should you start running Facebook ads?

Your research helped you discover that you need to have Facebook ads.

But who do you target, and what should your ad say?

Also, where do you send them?

Stop right there.

Implementing Facebook ads is probably part of your overall promotion strategy, but it's pretty close to the last thing you want to turn on.

In fact, there are at least ten things you need to implement before you try to learn the ins and outs of a confusing ad manager.

What if I told you there was an easier way? That you don't have to spend hours and hours trying to learn a new skillset just to get your product or service into the hands of people who need it?

stop right there

The shortcut to promoting your paid content.

Ready for the shortcut?

The "easy button" for creating a promotional campaign that will get your paid content out in the world is the promotion toolkit, something I created for my company.

The truth is, digital marketing campaigns have more similarities than differences. In fact, I reverse engineered the last six campaigns we put together for clients and found out they had a lot in common.

It was an aha! moment.

Once I noticed how much each campaign had in common, I was amazed.

Our clients span vastly different industries, so it was a surprise to me that each framework was more or less the same.

And once I noticed the framework, I realized that, with a bit of tweaking, I could make copy-and-paste templates for each step so everyone on my team could access each piece. And none of us would have to deal with the creative block that comes with a blank page.

Now we create campaigns for clients in a fraction of the time it took us before we had the promotion toolkit.

Because instead of reinventing the wheel and starting from scratch with each new client, we had a template, which meant our campaigns were more than halfway done by the time the client submitted their first payment.

Furthermore, I was no longer the bottleneck.

After I finished the promotion toolkit, all of a sudden I got out of the way of my team.

I didn't have to set everything up, because the toolkit did that.

It felt like I was buying time back with this magic (at least to me) formula:

Clear proposal + amazing employees + the promotion toolkit = OUTSTANDING results in a fraction of the time!

I started talking about the promotion toolkit to my friends and colleagues.

"I figured out a way to do better work in less time," I said in a group mastermind.

"HOW?" they wanted to know.

"I realized that each campaign had some combination of the same 12 pieces, so I created templates for each of those pieces. In all, I think I have about 34 templates."

After I said that, there was silence on the other end of the video call.

Then it dawned on me.

If the promotion toolkit worked so well internally, it could help other people with their promotion.

So, with just a few more tweaks, and a lot more explaining, I had turned the promotion toolkit into something that was ready for prime time.

The first people to use it were my friends from the mastermind group.

"Exactly what I needed."

The Promotion Toolkit is exactly what I needed to get rid of the overwhelmed feeling I had when launching my course. Having a linear, do this, then this, system for building the promotion pieces gave me a clear path and I wasn't trying to pull together steps and how-tos from a million different places. I was able to put my head down and take steps forward instead of being stuck trying to figure out what to do next. Highly recommended for DIYers like me!

-Anne Keery, Unique Gifter

Anne Keery

You DON'T need to be a marketing genius!

You don't have to try to cram an MBA in marketing down your throat in order to promote your paid content effectively.

All you need to do is follow the steps laid out for you in the promotion toolkit.

You DON'T need a new approach.

The approach we follow in the promotion toolkit is the same one we've used for all our clients. We've built campaigns that bring in new email subscribers, new customers, and new sales with this very same process.

The only thing required of you is to put your stamp on it to make it yours.

Who will the promotion toolkit work for?

The short answer is all different kinds of businesses. If your business depends on leads or sales, and you're not already getting plenty of those from your website, you'd benefit from the promotion toolkit.

That said, the focus here is on digital products and services delivered over the internet. If you have an ecommerce site or a local brick + mortar, some of the pieces of the toolkit will still be relevant for you, but not every piece. Some of your strategies will be different. But if your business falls into one of the following models, you'll reap more of the benefits: 

  • Agencies
  • Info Products
  • Coaches
  • Consultants
  • Bloggers

What's in the promotion toolkit?

Templates and background information on the following pieces:

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