On winging it - Kathleen Celmins
Wine cork and lying empty  bottle  on the table.

On winging it

When you’re an entrepreneur, you set your own… well, everything.

Your schedule. Your social media. Your work.

Which sounds really great, and often is, but just as often as not, if you’re anything like me, you look for external bosses.

You hire people to tell you what to do. Which systems to follow. Which methods to use.

And when they don’t work, because sometimes they won’t, you’ll blame yourself.

I was thinking about this the other day, when a sense of dread came over me.

I was about to go on Facebook, a platform I used to enjoy, and I realized I simply didn’t want to be on it.

Not because it was a place where I was endlessly scrolling, but because I wasn’t.

It was a place full of people trying to sell me something, and I wasn’t interested in buying.

I live in the suburbs of Phoenix, Arizona, and for a variety of reasons that are largely my fault, I haven’t found much of a connection to this place or the people in it.

So I should be more interested in social networking, since the truth is, most of my friends live on the internet.

But as I looked at my friends list, I realized that I didn’t know any of my so-called friends.

Should I just go through and delete them? I wondered.

You can’t do that, said a voice in my head. They’re your friends!

But they weren’t.

1900 people in my list, and the vast majority of them wouldn’t slow down if we passed each other in the street.

“Enough!” I thought.

“I’m in charge here, not some algorithm!”

So I removed people I didn’t know, or people I knew and didn’t like (duh! They’re not my friends!), and I kept removing them, until I could recognize everyone on the list.

I felt guilty for removing them. As if I owed some weight-loss coach in South Carolina an explanation.

But I didn’t.

And so, as I sat down at my desk on Monday morning, I wondered what else I’d committed to doing that I didn’t want to do anymore.

It reminded me of the time where I set myself up as a web designer, because it was something I could easily explain.

But I’ll be honest: I’m simply not that good at web design.

What I am good at is marketing. I’m good at the overarching strategy and the on-the-ground communication.

I’m good at writing emails (especially when I can pretend they’re coming from Emma!).

I’m good at looking at someone’s business and telling them their next opportunity for conversion.

I can’t remember all the times I told someone to do something and they did, often to an uptick in their subscribers, sales, or even simply clarity.

One client realized that she didn’t, in fact, want to add writing coaching to her list of services, even though she’s written six books and knows a thing or two about it.

So now, with Emma, I’m offering an 8-week mentorship program where we work with entrepreneurs to help them figure out how to double their income without doubling the amount of work they have to do.

I can tell them exactly what project to focus on next, and Emma can then come in and put together the steps required to make that happen.

It’s an un-bottlenecking.

A relief.

People get their time back, plus more money in their accounts.

It’s going to be so fun.

I’m looking forward to it more than I’ve looked forward to an offer in a really long time.

Hit me up if you want more details.

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