What is The REAL Point of Social Media? - Kathleen Celmins
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What is The REAL Point of Social Media?

One of the most draining parts of content marketing can be social media. You’re supposed to post a few times a day on your Instagram feed, not to mention Reels and IGTV. Then you throw in posting at least daily on LinkedIn, Facebook, and creating whole Twitter feeds.

How are you supposed to live your life? How are you supposed to do any real work if you’re spending that much time on social media?

A Content Amplification System For Every Platform

At Amplified NOW, one of the main things we help our clients do is have content already created for every platform. But having content doesn’t do you any good unless you do something with it!

We have created a system that helps you turn one five to ten-minute video into 27 unique pieces of content and then lets you visualize a way to put it out in a calendar.

That way, when you get to your social media platforms, you’re not starting from scratch.

Plus, you don’t have to think of something unique for every platform. Instead, you can continue to share a consistent message that moves your business forward.

What Is The Point Of Social Media?

Before you begin your social media strategy, it’s important to understand what the point of social media is for you.

Do you put a link in every social media post? Is your goal to get people to click over to your site? Are you hoping for more likes on your YouTube video?

What are you really hoping to achieve by posting on social media?

I received an email recently with a great headline like, “Do These Three Things On LinkedIn To Increase Engagement.” 

Of course, I’ll click on that! 

But in the email was just two lines and a link to the video. What’s the point?

I’m already on their list. The company is not getting paid in clicks. They aren’t getting anything from more YouTube views or likes.

Even if you are a viral YouTube megastar, you still don’t need your email list to click through to your YouTube channel. 

Why give all the power to YouTube? Why make people, especially those on your email list, do extra work to get to your message?

Typically, the point of posting on Instagram, Twitter, LinkedIn, or any other platform isn’t to get likes or more people to your site. 

Using Social Media To Amplify Your Authority

Most of the time, social media is about amplifying your authority. 

When someone sees your post on social media, you want them to remember that you know a thing or two about your topic.

That’s why we don’t usually put links back to our website or YouTube on our social media posts. We aren’t concerned with those metrics. Instead, we want to present our expertise and be remembered as an authority.

However, depending on what you’re optimizing for, this can change. 

We are optimizing for amplification and getting the absolute most out of everything you say online. That is what matters to us. That is what we have built our entire business around.

If your strategy is to get a million subscribers on YouTube, you need to have some content that encourages people to like and subscribe for more. 

However, this model will mean you are creating content separately for every platform. And you don’t have to be a mathematician to know that creating something once is much more efficient than creating something 27 times. 

Call To Action

A call to action should be in your video whenever possible. 

If someone watches your video all the way through, or if you re-purpose it into a blog post, you want to give them something to do.

Make it just one thing. 

Typically it is either to download something related to what you are talking about or to book a call.

The type of call to action will depend on the content you’re creating and the digital assets you have.

It’s important to have something to download, but if you don’t, don’t let that hold you back from doing content — just tell people to book a call. We even have some clients who give a phone number in their call to action, which will still work.

Getting your voice out there, demonstrating the transformation that your clients go through when working with you, and telling your audience what you want them to do next is how you will move the needle in the areas that matter most to you.

Your success is not based on likes or site views. It’s about showing people that you are an expert worth listening to. THAT is the content that converts.

We Can Help

If you want more from us about optimizing and amplifying your message, click here to learn how we are doing marketing differently.

Case study:

How we earned $100,000 in a year on a digital product

Get the three things that made the most difference when we marketed a digital course and it earned $100,000 in just 12 months.

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