Roadmap to a successful marketing campaign

First stop.

Write your sales page first

Yes, right now. Before you do anything else. Writing a sales page for something you've created is a big challenge, so getting this piece behind you will propel you forward.

First stop.

Create your webinar

Your campaign needs a webinar. Create and record an on-demand webinar at this stage. You can create a live webinar later, but you'll be happy you created one now to use throughout the rest of your campaign.

Create your quiz

Quizzes are really great for building your email list, so it's worth figuring out how you can add one to your marketing mix. The key here is to find one that attracts your audience, not the entire world.

Get your web content together

Create your thank-you page, your landing pages for both your webinar and your quiz, and add your calls to action. Make sure everything flows, makes sense, and connects to the next piece. We're building content that converts here, people!

Write your emails

Emails are the heart of any. marketing campaign. Sure, a percentage of people will buy from you on a live webinar, but the vast majority need a bit more time and context before they're ready to buy. That's why you need a series of emails that introduce your audience to the problem you solve.

Send traffic

Sending traffic to your promotion is the last step in this process. Once everything else is in place, and tested, start testing ad creative and copy for social media.

Now you're done!

Creating a successful marketing campaign that grows your business doesn't have to be as hard or take as long as you've been told. And if you want to know which lead generation project to start first, take my quiz.

quiz: how will you generate leads?