How to Turn Your Talking Head Videos into a Robust Content Strategy | Kathleen Celmins
How to Turn Your Videos into a Robust Content Strategy

How to Turn Your Talking Head Videos into a Robust Content Strategy

Have you ever been told to just “do video?”

I got that a year ago. I thought, “Okay, I’m going to do video. I’m going to do a venture video. I’m going to get better at it. I’m going to treat it like I treated blogging in the early days, were in the early days I had no idea what I was doing, but I had an opinion and I wanted it out in the world!”

I don’t know if that sounds familiar to anybody else, but I did it “ugly” for a very long time before I learned how to do literally anything better so that I could do the same thing with video.

Only video felt like one thing I was doing that was detracting from everything else. I think I made one daily video for a couple of weeks in the early part of January 2019. I said I was going to do 400 videos or something in 2019. And then I didn’t do anything after that because that’s a ridiculous thing to say.

Because without a strategy behind that, it was impossible.

So fast forward to January 2020 where I was working with a coach, who immediately said, “You’ve got to go online on video.”

Even after I said, “It’s just one more thing,” she encouraged me, reminding me that it doesn’t have to be “just one more thing.”

And so I worked with my contractor, Emma Bates. And I said, “Look, what I want to do is I want to create videos, but I want that to be all of my content marketing.”

And so we went back and forth a bunch. How do we do that? How do we turn these videos into content?

And how do I make it so it’s not just one more thing?

That is the real question. I don’t want it to be just one more thing I do. I want there to be a plan behind it.

And so she came up with a process that took a few months to get to get right. It took her a long time to do a post the first time, but after that, it was really smooth sailing.

And so now, every time I create a video, I edit it a bit. Not a ton. You won’t see crazy camera angles or animated dudes popping up. But I do some light editing, add an intro and an outro, and then I send it to Emma’s team and they turn the video transcription into a blog post. 

They also add subtitles to the video for promotion on the various social media platforms, like Facebook, Twitter, and IGTV as a full video, as well as little video snippets to go on Instagram and Twitter.

The best part is I don’t have to do anything beyond creating the content.

Once I have an idea for the video, I’m able to create it all at once, batching the content.

What we realized is that this is something that we can do for other people, and that is where Amplified Now comes into play.

So you and I will strategize your content strategy. We will come up with what you need to be talking about, how you need to be positioning yourself, and what you need to say in order to build your reputation online as someone who, when they speak, should be listened to.

We’ll talk strategy. Then you will record four videos at once.

Then you’re able to walk away while your videos get edited and cut into four videos, which get turned into blog posts. 

You can opt for subtitles. You can even turn the raw content into an email.

It’s really, really awesome. 

Check out AmplifiedNow.com because we are launching this as a new service for clients. If you sign up by June 30, you’ll get grandfathered into the lowest priced monthly offer. 

kathleen
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