Why I start every project with the endpoint - Kathleen Celmins
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Why I start every project with the endpoint

Every time I start a project, I start with the endpoint.

I don’t mean Facebook ads or a social media posting strategy. The truth is if you don’t know where you’re sending people and what you want them to do, you don’t know anything.

The way to fix that is to simply know where you’re going.

Often my projects include me rewriting a sales page. Then I can use that language throughout the whole campaign. And then it’s easier to complete the opt-in when you know where you are sending people. So I always start a project at the end and work backward.

By the time I’m creating the opt-in, which is often a webinar, but not always, then what I’m doing is connecting all the pieces. By the time I finished the opt-in the entire campaign is done and it makes for a much smoother transition.

You use up the initial energy and excitement on the thing that matters most which is your sales page.

Once you know where you’re going it’s easier to write emails. It’s easier to write the opt-in. It’s easier to do everything once you’ve written the sales page. That is why I always start with the sales page first.

I am starting a new project which I’m really excited about. If you have a digital product or you’re just finishing your digital product or service offer you should join the Launch Accelerator.

What we’re going to do is we are going to set up your marketing engine so that it runs in the background without you having to do much work on it. We are going to be working heads down for four weeks in June so that by the end of the month you will just be bringing in sales. The weeks are going to be split up into teaching and office hours and show and tell.

It’s for creators who have a product or a service that isn’t selling as much as it should. Most of the time the reason for that is because you don’t have a fully finished marketing engine. And so then if you’re sending Facebook traffic to one of the pages on your website, there’s not really anything for them to do.

I’m going to keep the program small but I’ll run another round in July. It’s going to be really fun and really we’re going to get to know each other really well. I’d love to see you inside! Check out all the details here: https://kathleencelmins.com/launch-accelerator/

Case study:

How we earned $100,000 in a year on a digital product

Get the three things that made the most difference when we marketed a digital course and it earned $100,000 in just 12 months.

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