Here's what we know, so far:
- Blogging isn't dead, but it has changed since the "early days"
- It's no longer possible to accidentally make six figures online
We are at the very beginning of making money online.
We are, right now, at the dawn of civilization when it comes to the business landscape.
The idea of what it means to go to work is changing right under our eyes.
There will come a day where commuting will be something we choose to do, not something we all have to do.
And more and more people will join the entrepreneurial ranks.
People just like you are starting to re-evaluate what they want their lives to look like, and what it might mean to make money on their own terms.
This will only increase as time goes on, and more people unlock the secrets of how to turn their websites into an ATM with unlimited withdrawal options.
In 20 years, we're going to look back on this time and reminisce about how quaint it was that some among us were already starting to think that the world of digital business was crowded.
Since you're already doing business online, then you are head and shoulders above the rest of the crowd.
And since you've decided to be intentional about your business, you're already making money.
Maybe even good money.
But you're not sure what you've built is sustainable.
Are you charging enough? Are people coming back to you, time and time again, to keep spending money on your things?
Or does your income resemble a house of cards?
There's a popular phrase in marketing land that you're "just one funnel away" from riches.
But there's a dark side to that, too. One that keeps business owners up at night.
Are you one algorithm change away from your business going up in smoke?
Look, the situation is not dire (yet).
But if you're relying on any other platform to keep playing by your rules?
You need to reset.
Build a strong(er) foundation.
And it's actually a bit easier than you might think.
In fact, there are just three pieces to success in online business:
And a marketing engine
That's it, really. And if you think that's an oversimplification, I want to show you something:
Consider the three-legged stool.
Centuries old (maybe?), beautiful in its simplicity, and an apt metaphor: if one leg of the stool is even a tiny bit longer or shorter than the other two, the whole thing is off.
And if one leg is missing?
Consider it broken.
Same goes for your business.
BUT THERE IS GOOD NEWS: Since you're already doing business online, the legs of your stool are already built. Chances are, there are just a few tweaks you need to consider. And if I had to guess, I'd put my money on which of the three legs is shorter for you. I'll let you know about all three legs (and my guess for your weakest one) in the next few pages.
-Kathleen "definitely not a furniture expert" Celmins