- Why video marketing?
- How to build a video marketing strategy
- How to Use Your Videos in Other Ways
Why video marketing?
You may be asking why video marketing? In our experience, it’s the easiest and fastest way to create content, especially when you want to produce a significant piece such as a pillar post.
A pillar post is one giant piece of content that will bring in search results, leads, and sales for an extended period. Many content marketing agencies charge around $30,000 to build pillar content. However, if you choose to write it yourself, it can take months.
Getting a bit meta, this post is a pillar post, and I took my own advice and used video to get started. I filmed a video for each topic that I wanted to cover and then used the transcripts as a first draft for the post.
Using video makes it easy to pull together a vast, robust piece of content that will convert for you as soon as you put it out there, and it will take you a lot less time to pull together than you might think.
One of the best reasons to use video, other than making your writing easier, is that it increases the “know, like and trust” factor with your audience. Not only will you end up with a piece of content that answers all their questions on a topic, but you’ll be showing up personally via the videos embedded in the post so they’ll get to know you.
Keep reading this post to see exactly what I’m talking about!
How to build a video marketing strategy
When building an overall marketing strategy, it’s not enough to just have a video strategy, you have to have the entire digital marketing experience.
When I talk about digital marketing, I’m talking about two pieces.
First, I’m talking about the content that you put out there. This includes blog posts, videos, podcasts, emails, social media, and everything else. This is your content marketing strategy.
The second part is everything that you do once someone reads, watches, or engages with you in some way, to bring them into your world. That’s the digital marketing part.
When you do it right, you’ll end up with both content marketing and digital marketing. While they are both under the same umbrella, and it can sound like a semantic argument, they both have distinct features that contribute to your overall success.
When you’re thinking about marketing, in general, what you’re trying to do is build a system to get qualified leads. If you need sales today, you need a sales strategy. If you want to set your business up for sales and qualified leads months from now, you need to implement a marketing strategy.
Marketing allows you to continue generating new leads while serving your current clients and living life. A marketing strategy that shortens your sales-cycle makes it easier for people to raise their hands and move along your buyer’s journey.
Let’s get into specific tactics you can use.
Lead Gen Funnel Basics
We will start with lead gen funnel basics. When we talk about a sales funnel, what we’re talking about is bringing people in from your freely available content and moving them along the buyer’s journey. I prefer to think of it as a linear path instead of a funnel because it feels gentler and more inclusive.
Basically, what you’re trying to do is put up good, free content and then give the people who see that content out in the wild an opportunity to engage with you further. Typically, that is done by joining your email list.
It’s important to know that your website and your email list are the only two things you own. So if you use a social media platform, you’re at a very real risk of an algorithm change impacting everything.
This is why we encourage entrepreneurs to build a sales funnel. You need to have a way to get your potential client’s email addresses and get them to your website. To do this, I prefer to work it strategically from an endpoint backward.
Start with your sales page and make sure that it conveys exactly what you want. Then, work backward from there.
If you don’t have a sales page, start with your offer and build your sales page. Then, think about the problems your offer solves. That becomes your lead magnet.
Working backward, you have your thank you page, which has the engagement action or download. Before that, you have a landing page. Make sure these places are showing your clients exactly what you offer.
If you want to increase the number of leads you’re generating often it’s as simple as creating another opt-in. If it’s been a bit since you’ve created an opt-in, do another one.
One opt-in that we see converts well is on-demand webinars. These webinars don’t have to be very long if they get the point across and give your audience valuable information. Again, the point is to get people to watch it and subscribe to your email list.
Quizzes are another high conversion opt-in. They don’t need much of a landing page, just a button to start the quiz.
The quizzes that convert the best filter down some information about your offer. It’s helpful to clarify things your potential client needs to understand before they are ready to buy from you. A lot of that education process can happen in a quiz. Plus, they’re entertaining, and they still convert.
You want to make sure you’re not mimicking a general appeal internet quiz and that the quiz is related to your offer. Otherwise, you’re just going to fill your email list with people who won’t ever buy from you.
Once you’ve gotten email addresses through your opt-in, you need to send emails! Don’t worry if your email reiterates what you told them in your webinar or the PDF download. We all consume and retain information differently, so when you plan your email follow-up sequence, all you need to do is set them up to understand that you are the authority.
Next, let’s talk about setting goals. The most significant difference between content marketing and conversion is goals.
There are three types of content:
- Content that is meant for search engines. Think about the content on a place like Wikipedia or Investopedia, where it’s an extensive content repository that will always outrank just about anybody else.
- Content that is meant to be shared. An example of this would be posts or trends that go viral on social media. Unfortunately, virality can be fickle and hard to depend on, though we’d like everything we publish to go viral.
- Content that moves people along the buyer’s journey. This is the content we primarily focus on at Amplified NOW. This type of content involves teaching somebody everything they need to know about your business. It could include how to be a good client, take the next step, and explain why it’s important. It is content that shows your potential client why their transformation is necessary and allows you a space to talk about everything you would speak to someone about during your sales process.
When you’re creating content to move potential clients toward buying from you, it’s the connection that scales, and that’s why we do video.
When somebody is thinking about working with you — especially if you’re a coach, consultant, or an advisor — imagine what it’s like, if somebody can see what it’s like to work with you. That’s the kind of content that we focus on almost exclusively, and it’s the kind of content that plays well on video.
Getting organic search traffic is a good and noble goal, but we want to optimize our content for the search engines. To do this, you can run your written content through some sort of SEO tool. There’s a whole bunch out there.
However, the metric that matters for this type of content is the number of people engaging, the number of people booking calls, or the number of people downloading your thing. That’s how you measure whether something is working.
Content goals can help you reach your business goals. You may not see the change right away, but before long, you can look at the data, and it will be apparent that your thoughtfully created content is converting into sales.
Audience and Platform
Audience and platform are essential parts of your strategy.
When you’re thinking about your audience, remember you probably speak to several different types of people, and your solution probably works for different kinds of people.
One example would be an SAT prep course. You have at least two different audiences you’re selling to—first, the parents who are buying it and then the teenagers who will be using the course.
Each piece of content needs to talk to one type of person. You can’t have one piece of content talk to all people. For example, the parent purchasing the course will be drawn in by different things than the student who will take the course.
So, when you’re creating content, make sure you are alternating who the intended audience is so that you don’t end up only speaking to one facet that your organization reaches and neglect the others.
It’s nice to have a good mix because you’re going to have a completely different tone, depending on who you are trying to reach.
When it comes to platform, the best plan is to create content for your blog, create a video for YouTube, and then repurpose it as much as possible.
I have seen a lot of people dive into micro-content, and it can be tough to get good at it. That’s why advertising agencies make a lot of money for 30-second spots.
It can be really hard to tell a story in 30 seconds. You can spend a lot of time worrying about creating something for Tik Tok or Instagram Reels and hardly getting any engagement out of it.
My best advice is to create content for the things you own — your website and your email. Then, once you have a high-quality, high-definition video, you can take that and cut it into all the different aspect ratios and time chunks to be posted on social media.
When you’re thinking about creating content, be platform agnostic because your content should be yours first and then on your social channels later.
Welcome to my favorite part, brainstorming and content mapping.
This begins by getting everybody who has an opinion about what your company does into a room–whether in-person or virtual– and asking questions. Set up a recording and assign a scribe to take notes.
You’ll find that you come up with so many great ideas just by having the time set aside. You don’t need more than an hour.
Our clients find these strategy sessions so useful, but I would be amazed if the results of the brainstorming session matched even 50% of what the person ends up talking about. Even if you don’t end up using all of your ideas, it’s a really good way to get your creative juices flowing.
I have a post called The 1-Question Marketing Plan, where I recommend asking just one question that will generate months of content.
The question is: What makes you mad in your industry?
What are other people in your industry doing wrong? What are other people doing, saying, or believing that is completely the opposite of what you believe? What are people doing that just really boils your blood? That is where we want to channel that energy.
Think about all of the things that are done in your industry that aren’t above board. Call them out, not by name but by action. Explain to your audience the reasons why they don’t want to work with untrustworthy people. Give them some tips for things to look out for when thinking about working with someone in this industry. Show them why you are the authority they should trust.
That isn’t the question that I usually start with in our strategy sessions because sometimes it gets people too fired up. Instead, I start by getting them thinking about the last awesome sales conversation they had.
What are some questions that you wish people were asking you? What are the things that you believe? What are the steps that someone should take to work with you?
Now, again, these are some overarching themes. That’s not to say that everything you come up with is going to be a winning idea. But when you’re brainstorming, it’s all fair game.
One of the things we also do is competitor research. This involves looking at your competition to see what content of theirs is ranking. Very often, your competition is ranking for something that’s not very hard to rank for. They just happen to have one piece of content around it, and you don’t.
That’s a really good place to start. You won’t be plagiarizing or even mimicking their content, but if they’re talking about a keyword, then you can also be talking about a keyword.
When I say keyword, what search term would someone type in when looking for information about your industry? That’s the kind of content you want to start with and keep building.
Here are some other questions we ask in a brainstorming session:
- Where do you stand out?
- What separates you?
- What is your unique selling point?
- What is your stake in the ground?
- What are the problems that you solve?
- What are some of the problems that your buyer is having?
- What type of person does your solution transform?
- What is your transformation process?
When you ask the right questions and have the time to answer them, you’ll find that you leave with months of content ideas.
Themes and Titles
After you have finished your brainstorming session, you are most likely going to be tired. Brainstorming is an exercise that burns calories.
I tend to like doing brainstorming sessions at the end of someone’s day because if you do it at the beginning, then you’re just drained for the rest of the day. Also, brainstorming is good when you’re already a bit tired because your inner critic tends to be quieter.
After you’re finished brainstorming, let it rest for about 24 hours. Then, with your notes, watch the session again. See if your scribe missed anything. Then start organizing your content into themes.
Typically, they will come naturally. You’ll probably see four or five different themes to start reoccurring. You’ll start seeing patterns with the topics that you create.
It’s cool because you don’t have to spend time thinking about it. If we had tried to do it the other way around by focusing on the themes first, it would be a lot harder. Letting those themes come out naturally still allows you to have structure, but it’s a lot more natural.
Once you have your themes, you can start the refining process. Usually, when I’m working with clients, I tell them to take those themes and think about what sort of topic they can create within those themes.
Often, when you’re creating these themes, you’re not thinking about keywords. But since you’re taking a strategic approach, what you can do is then run these themes through a keyword research tool of your choice and see where you should be creating content.
Begin by identifying the first thing that jumps out at you. What’s the first theme you see, and then you can take it and create a video around it.
Next, we’re going to talk about what you need to prepare to be ready to do video content marketing. Try not to get overwhelmed! You don’t need a studio. You don’t need a videographer. You don’t need a fancy setup. You don’t need a Hollywood set.
There’s a lot that you can do with very little investment. Don’t let your ideas about what you might have to buy keep you from doing this at all.
Tips for Feeling More Comfortable on Camera
The short answer for how to become more comfortable on camera is to do a lot of videos. Simply, be on camera. I know that’s not the answer you want to hear when you feel uncomfortable with being on camera, but just like anything else in life, the more you do it, the easier it becomes.
Here are some additional tips to help you increase your comfort level on video:
- Don’t do your own editing. Instead, find an editor you trust so you don’t spend all your time obsessing about something only you will notice.
- Find someone to interview you. We love to do this for our clients because it changes their mindset. Often they are uncomfortable because they think they have to be perfect. They think they need to sound like a professional speaker and look like a movie star. We find that an interview style breaks down some of the barriers, and they feel more comfortable with a question-answer format.
- Dress for confidence. My mother worked in a male-dominated field and she had this one red power blazer she would wear when she was negotiating. So, if you have a talisman like that, whether it’s a pair of shoes, a piece of jewelry, or a shirt that makes you feel more confident, then by all means, wear it. When you feel like you’re put together, you will behave more comfortably on video.
- Hit record and don’t stop! Because you have a trusted editor, let them cut out the parts where you start and stop and make it flow smoothly. It takes more energy to stop and start than to just keep going. Trust your editor; trust the process.
Tools for Video Marketing
Let’s discuss the tools that you need to get started with video marketing. This is an area where many people get in their own way, but it doesn’t have to be complicated or expensive.
You can find the whole list of tools that we recommend here.
First up is lighting. If you have access to natural light, then you are all set. If you don’t, you can get a ring light. They typically cost around $30.
When I record a video, I typically have four spotlights and overhead lights. I also have a window that brings in a lot of natural light. So there’s no upward limit of lighting, but you do want to make sure it’s the right temperature.
The right temperature means making sure all the lighting matches. In the past, I’ve done videos where some of the light was bluer, and some were more yellow, but that doesn’t look right in the end. Most lights are adjustable to allow you to correct that.
If you only want one light, make sure it’s a ring light and position it close to your face. If you wear glasses, it is typically best to take them off, so there isn’t a reflection in them. You also can check to make sure you aren’t casting a big shadow behind you. This is where multiple lights come in handy, but a ring light is the key piece of equipment you should start with.
Next, you want to make sure you have the right equipment to do a high-quality recording. Most likely, your computer’s camera isn’t high enough quality. Your phone is probably going to have a higher quality camera unless your computer is new.
You want 1080p resolution for videos. You don’t need 4k or anything, but you do want to make sure you’re at least at 1080p.
You’ll want to use that quality so that you’re not losing any quality when you edit it later into different aspect ratios.
I’ve used a camcorder before, but my phone camera tends to be my go-to. I have it all set up for conference calls during the day anyway, and so it’s accessible when I think of a piece of content I want to create, just to hit record and go.
It’s also important to have a microphone so that the audio in your videos is easy to understand.
The tool that I’m using to let my phone act as a webcam is called Camo. It’s an app that is free unless you want your videos in 1080P, so I bought it. You set it up to look into your phone, and you can record on any recording software you have.
Currently, I’m using QuickTime and as long as I have my settings right, then all I have to do is export the video once I’m done.
Right now, we are sending our clients ring lights and mics that plug into their phones, but I would eventually like to use this setup more often. It is a much easier and quicker solution to get content produced and uploaded for edits.
However, if you don’t want to set it up that way, that’s fine. Just be sure you get a mic for your sound that plugs into your phone.
We like to use lapel mics so that you can clip it on and set your audio up so that it’s picking up crisp and clear sound.
If you don’t want to use your phone, you may want to invest in a webcam. Then you can just set it up with the software and record with it. Again, it’s easy, and those are all high quality as well.
Making sure that you have the tools you need will help you create a frictionless content creation process. I want the content to be so easy for you to produce that you have the problem of wondering what you will do with all of your content. That is an excellent problem to have.
Creating an Intro/Outro
Creating and adding an intro and an outro to each of your videos will add the professionalism and authority you want to convey. And, it’s a lot easier than you might think.
When I first looked into it, I thought I would need to use a marketing agency to create one. But then I realized I could just do this in a keynote presentation or PowerPoint presentation.
It involves an approximately 10-second piece of stock audio, and text that you can animate if you want. You also can add a logo.
Use the same audio in your intro as your outro. Your intro is going to change for every video while your outro is only going to change when you change your music or logo or something like that. So your outro should say something like, “For more information, check out our website.”
These pieces level your videos up and create a professional appearance with minimal effort.
Once you have your tools, your gear, and your brainstorming sheet all lined up, the content kind of happens automatically.
We’ll get into the finer points of each part of the production process, but just know that if you lay the foundation and have done all the steps until this point, the only thing left for you to do is stand up and show your expertise.
Do I Need a Script?
One of the first questions you might ask once you’ve decided to start doing video content marketing yourself is whether or not you need a script. As much as I would like just to say no, and hope that you trust me and move on, I’ll explain a little more.
Unless you are a trained actor, when you read a script on camera, it looks and sounds like you are reading a script. You sound wooden, you sound nervous, you seem anxious, and you are not putting your best self out there.
Now, if you are a trained actor, ignore everything I’ve just said and do whatever works best for you. But most people starting out in video content creation are typically an expert, an authority, a leader in your field, and someone whose thoughts about your industry should be recorded for the common good.
Channel that mindset when creating content. You’re going to want to map out ideas of what you’re going to say, but not to the point where you want to look at your notes or read something verbatim.
What you’re trying to do with these videos is to speak and stand in your authority for about five or maybe 10 minutes. You don’t need a script. What you want is to shoot from the hip and show your prospects and your clients that you know your stuff.
Storytelling is at the heart of marketing. Every good piece of content has a story in it.
For every story that you tell, you want to be sure you’re doing a couple of things.
The first is allowing someone to imagine themselves as that person in your story. You paint a picture that lays out the specifics of your client’s life. Now somebody else in a similar situation can see how your solution can work for them.
If you think about some of the most prolific content creators out there, they tell a whole bunch of different stories, but they all have very similar points.
Don’t let the story trip you up. Allow yourself to tell stories about clients past and current. Make sure you anonymize the details but paint a picture.
A connection that scales focuses on the transformation.
In these stories, you’re not the hero, you’re the guide, you are the trusted adviser, you are the catalyst for their transformation.
Get the idea across through your stories that you have helped people who used to be really confused, and they came to you, and now everything is clear. They used to be in a pre-transformed state, and they’ve come to you, and now they are transformed, and their lives are better.
Tell those stories over and over and over again. That is the absolute best way to get a ton of content out there.
It also makes every interaction more meaningful because you may have the nugget for your next piece of content. The story is so important.
I had a client tell me that they bought into the idea of storytelling. They then went through somebody’s very expensive program about getting super radically vulnerable and comfortable talking about their own story.
I told the client that I wish they had come to me first. If you want to do that kind of introspective work for your personal growth and interactions, that is great. However, as an expert, as a thought leader, as a consultant, coach, or a business that helps people move the needle, your story hardly matters. You want to keep your personal story of why you founded your company or your personal journey on your “about page.”
What truly matters is getting your next potential client to imagine themselves working with you. If they can see someone else who was like them, now transformed, they’re so much more likely to become a client. So that’s what you need to think about when you think about stories.
Main Point(s) + CTAs
After you’ve told your story, you want to make sure you tell your viewer your main points. Again, you might have just one, or you may have up to three. If you have two, it can feel like an unclosed loop, and if you have more than three, that’s hard to remember, both for you as the creator and for your audience.
Ask yourself, what is the one thing that you want somebody to take away from your video? You’ll know what that should be from the brainstorming session and the keywords that you’re trying to build content around.
You want to help your viewer connect with your story, and after they see themselves in it, to know the next steps you want them to take. These main points are the skeleton of any piece of content. The story at the beginning and the call to action at the end are the things that make it unique and exciting, but your main points give your content structure and clarity about how to move forward.
The call to action is the ending to your content but is very important. It is the piece that is going to prompt your viewer to take action, such as booking a call or downloading a PDF.
If you don’t have any opt-ins, or haven’t done a new opt-in in a long time, don’t let it stop you from doing video content. You’re not going to get a ton of conversions from a video to book a call, but you’ll get some, and it will get the wheels moving. I don’t want your lack of a PDF, or an on-demand webinar, or a quiz to keep you from creating content in the first place.
It is a two-lane approach. You have a car in this lane, driving the content, and a car in the other lane with the digital strategy.
You can always add an opt-in later. When you’re starting and don’t have an opt-in, what you want to do is just send people to a free consultation.
In your call to action at the end, spell out exactly the action you want them to take. You’ll see from some creators who are not platform agnostic they ask their viewers to click the subscribe or like button. You don’t want any of that. You’re not dealing in subscribers or likes. You are dealing in customers.
So book a call, download this ebook, or view this webinar, whatever opt-in you choose, make sure that you’re connecting your main point to your call to action every single time. If you don’t tell somebody what you want them to do at the end of the video, they’re not going to do anything.
Now, if you tell somebody to do something and they don’t do it, that’s okay, too. That’s on them. But telling someone precisely the steps you want them to take will ensure that more people do it than if you don’t ask them to do anything in the first place.
Strategy is my favorite part, but my second favorite part of video marketing is repurposing. So think about repurposing as the follow-through.
Once you have your edited video and transcript you can put it on all your different channels. You can cut it into micro-content, which is the 15, 30, and 60-second clips for TikTok and Instagram Reels that are so popular right now.
These can help get a lot of attention to your account and will allow you to reach a wider audience with that same content. All it takes is this quick minor edit to push it out there.
You’ve already recorded it. Why not do the follow-through? Those re-purposing edits are an amazing way to repurpose your content, but we take it a step further.
The first powerful way to repurpose your content is to take the video transcript and turn it into a blog post.
I believe that even if you don’t want to use your video as part of your finished product at all, this still will save you time. For example, it takes less time to record a 10-minute video than to create a 1000-word piece of content.
This is where the big magic piece of repurposing comes into play. You take the transcript, and you rewrite it. You recreate the narrative, and you convey the same information for those who would prefer to read it.
A blog post conveys the same points as your video but allows things like context, backstory, links, and other things that your video won’t. You can also add images or diagrams to break things up or clarify information.
Once you have the blog post, you want to embed your video into it, so you have the video and the text.
Don’t just use the transcript. Spoken word is different from the written word. If you go on a tangent in a video, people will forgive you. If you do that in the text, it doesn’t make any sense. You need to get rid of the fluff.
Your blog post will now become your first jumping-off point.
Your next piece of the puzzle is to turn it into an email.
I want to be clear about the point of video-first content marketing. There was a time where people would create all these videos and then send emails that say nothing except to click to watch this video. That’s not what we’re doing here.
The point of sending emails is to remind the people on your list that you know what you’re talking about.
Now that you’ve taken that blog post and written it into a narrative you basically copy and paste it into your email, but then you want to cut it down. Your emails don’t need to be as long as your blog post.
It’s often enough to tell the story, highlight your main points, and end with the call to action. Instead, what you want to do is convey your expertise and authority and encourage your email subscribers to take the next step in their buyer’s journey.
When you erase the idea that the point was to get them to watch the video, you begin to care more about connection than the like button or subscribe.
Your email strategy doesn’t have to be complicated. In the past you might have been struggling with what you should say in a newsletter, but if you start with video content, you’re already done. That’s powerful.
Social Media Copy
If you’re the kind of person who is overwhelmed by what to put on your Instagram, repurposing is going to make it so much easier.
If you take the narrative you wrote for your blog post and look at it from a social media perspective, what you have are captions for your Instagram photos. You also might have quotes that you can put on a pretty background and post.
LinkedIn allows 1000 characters, so you can tell a bit of your story just by copying and pasting.
Now, all of a sudden, you go from having no idea what to say on any of the different platforms to looking at your content in a new way.
It is helpful for me to look at the blog post in a Dropbox document, and find the quotes and tidbits I want to use on social media, then pull them out and decide right away which I’m going to use for Instagram, Facebook, Twitter, etc.
Before long, you have all this micro-content from your written stuff. We’ve already talked about how you can repurpose the video in many ways, but repurposing the written content is the real magic.
Not every piece of content you post to social media needs a call to action. What you’re doing on social media is building authority and getting people who follow you to understand that you know a thing or two about a thing or two.
Once you create your first video you can take it and have weeks of content across your different channels. All you have to do is schedule it.
Once you have your content scheduled, you can go in on your social media and act like a regular human. Anything that you do natively does not have to be promotional. You don’t have to get onto Instagram and wonder what to do now because you already have something there.
Say you see your dog doing something funny and you want to post it, but you don’t know if you should because it’s not branded. Because you already have content scheduled and your last few posts were branded, you can then feel free to take a picture of that dog and make a funny caption.
If you set it up this way, it sort of frees you from the prison of needing to post daily across multiple platforms.
When you take your social media content from your video, you don’t have to even hire it out. You don’t have to worry about whether you have a cohesive message because you already do. You will be lightyears ahead of everyone else.
The big thing you need to know is that no matter how you cut it up before, no matter what you plan to do, if it just stays a plan, no one’s going to connect with you.
To help us with our distribution strategy we use a tool called Sprout Social. I like the fact that it’s all in one. There is a messaging platform that allows you just to click all the different networks you want to post to. You can take the content that you have pulled from your video, blog post, and email.
The repurposing that you did for your social media content now becomes part of your plan. So week one, you do this week two, you do this, and all of a sudden, you’ve got 20 weeks of content mapped out from that one video.
Once you’ve set up a system for distribution, you can outsource that to an assistant or specialist who can then implement the strategy that you have set up.
With Sprout Social, you can set up the number of times you’re posting on any given day. Then you can just load up your content in a tool and do it automatically.
It’s important to know that you can create this content and automate your social media so that you can act normal on social media, interact with your friends, and talk about whatever you want to talk about, and know that the business stuff is happening behind the scenes.
How to Use Your Videos in Other Ways
Once you get good at creating video content, and I promise you, it’ll take you less time than you think; there are a whole bunch of other ways to use videos in your business life.
Some ideas of where you could use video include:
- About page
- Frequently Asked Questions
- Paid Video View Social Media Ads
- Sales page
- Landing Page
- Thank You Page
You could create a short course. I was asked to create a course for another group, and it didn’t take me very long to do it. So I did it again for our platform. That course is linked here if you want to take a look at it. I did that in one afternoon. I did this giant post in one afternoon.
The options are endless. Once you stop being nervous about video, you will see that there are so many opportunities for you to be creating video content.
The thing I like about our approach is that the videos that you create don’t take very long. The videos that are highly produced take a very long time to create. Creating content this way may take some time, especially when you’re just starting, but now you’ve got all this content that you can use for a long time.
What I want is for more people to be putting themselves out there in front of a camera. If you don’t get over the hump of getting comfortable in front of the camera, what happens is that the people that are comfortable on camera are getting the business that you should be getting.
If you can channel this idea that the point of video is to create a connection that scales and not to create a Hollywood glamour scene, if you can get the tools set up to make video production as frictionless as possible, if you can get yourself in a mode where one afternoon a month, you’re recording videos for the next month, then you have all that you need to create a content marketing system that will bring you leads and sales.
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