If you can get leads from your website, then you don’t have to do some of the other less savory, less fun type of lead generation.

All you need to do is figure out what to create in order to turn your website into a lead generation machine.

The ONLY reason to have a website at all is to convert traffic into leads.

2 ways to turn traffic into leads.

1. Create a compelling opt-in

(A quiz, an on-demand webinar, a live webinar, a PDF checklist… anything.)

2. Encourage people to take the next step

Make it crystal clear how you help people solve problems.

Solution + opt-in + encouragement to take the next step in the customer journey = converting traffic into leads