Where Amanda from Dumpster Dog Blog is Leaving Money on the Table - Kathleen Celmins
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Where Amanda from Dumpster Dog Blog is Leaving Money on the Table


Amanda Holden writes about financial education for young women. She’s sarcastic, crude, hilarious and knows what she’s talking about when it comes to money.

I took a look at her blog to help her find some places to improve and this is what I had to say.

Don’t want to watch? Cool, I’ll walk you through it…

The Dumpster Dog Blog Home Page

First, this is Amanda’s home page. It’s a bit dated and could use some focus. Now that she’s a speaker and course creator, it’s time to create a homepage that helps people figure out exactly what she’s about.

A blog roll is fine when you’re new and don’t know what to promote yet, but Amanda is ready to create a homepage that will help her sell.

Dumpster Dog Blog Home Page

Amanda’s Speaking Page

Next, I checked out the page Amanda uses to get speaking gigs. This page is much more focused than the home page. I only have two major suggestions on this page.

It could be longer with more information about what she talks about and ditch the sidebar. It will make for a cleaner look with fewer distractions from hiring her.

Amanda Holden Speaker

Invested Development Course

Finally, I went to her course sales page. (Full disclosure, I helped her with this page.) I think this page looks great. It’s well laid out and focused on only one thing.

Something Amanda should think about adding is a clear way to opt-in to her mailing list. A download, worksheet or even just an invite to join will help her to grow her list. Just looking around on these three pages I didn’t see anything that showed me how to join her list.

I think Amanda should consider a pop-up CTA that invites people to join her. She has the type of brand that people want to be a part of and if she makes it easy to join, she’ll see serious results.

What Amanda should change

The top things Amanda should do to improve Dumpster Dog Blog are:

  1. Make her home page look like a business page
  2. Remove her sidebar on her Speaker page
  3. Add a way for people to easily opt-in to her newsletter
  4. Make her course more front and center

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