Why is being 'salesy' such a bad thing? - Kathleen Celmins
why is being salesy seen as such a bad thing?

Why is being ‘salesy’ such a bad thing?

Gut check question for you…

When you hear the word ‘sales’ what is the first thing that comes to mind?

Is the feeling it gives you expansive or contractive?

I’m betting the farm (lol please I do not have a farm) that you are in the latter camp, and that the first thing that came to mind when you saw the word sales was not positive.

Here’s the thing… your offer won’t sell itself.

Gone are the days of putting up a sales page at night and waking up to a million dollars in your bank account.

So, you have two choices:

  1. Show up daily on social media, talking about the problems that you solve, OR
  2. Send outreach to dream clients, getting their attention through email

The key to creating a genuine connection is selling MORE.

And not in a late-night infomercial kind of way.

If selling your services online makes you feel a certain way (and it’s not good!), I have some EXCELLENT news for you.

  • ⚡️There’s a way to sell your offers that aligns with the way you want to show up in the world
  • ⚡️There’s a way to attract your dream clients that sets the tone for the duration of your engagement, from way before money exchanges hands
  • ⚡️Sales doesn’t HAVE to be high pressure. You don’t have to “always be closing.”

Remember, people love buying, but people hate being sold to.

When you promote your offers in a strategic way, you’ll be surprised at how much engagement you get. All of a sudden, your stories are seen by dozens more people than before!

I used to HATE sales. In fact, I turned to marketing when I was in an outbound sales position that had me making 80 cold calls a day!

But with time, I’ve gotten better, and honestly? Showing up to sell on social media is about a thousand times easier than 80 cold calls.

My point is, you CAN enjoy sales. You might have to reframe what you mean when you talk about sales, but you don’t have to be pushy. You don’t have to be “salesy” or disingenuous.

But you may need some guidance. Not just on the tactical steps to take, but in adjusting your relationship to the sales process.

Case study:

How we earned $100,000 in a year on a digital product

Get the three things that made the most difference when we marketed a digital course and it earned $100,000 in just 12 months.

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