{"id":10304,"date":"2020-01-22T06:34:05","date_gmt":"2020-01-22T14:34:05","guid":{"rendered":"https:\/\/kathleencelmins.com\/?p=10304"},"modified":"2020-01-23T15:59:14","modified_gmt":"2020-01-23T23:59:14","slug":"outline-your-webinar-quickly-by-asking-these-questions","status":"publish","type":"post","link":"https:\/\/kathleencelmins.com\/outline-your-webinar-quickly-by-asking-these-questions\/","title":{"rendered":"Outline your webinar quickly by asking these questions"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">This month we are talking about webinars\u00a0because webinars are a really good way to show people that you know what you&#8217;re talking about.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sometimes the fear of a blank PowerPoint document is far, far worse than a blank on a Word document. If you open PowerPoint and just freeze, this is for you. It&#8217;s actually not that hard once you know the questions to ask.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I have a whole list of questions that once they&#8217;re answered, all it takes is turning them into slides.\u00a0<\/span><\/p>\n<div style=\"width: 640px;\" class=\"wp-video\"><!--[if lt IE 9]><script>document.createElement('video');<\/script><![endif]-->\n<video class=\"wp-video-shortcode\" id=\"video-10304-1\" width=\"640\" height=\"360\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/media.publit.io\/file\/Outline-Your-Webinar-Final.mp4?_=1\" \/><a href=\"https:\/\/media.publit.io\/file\/Outline-Your-Webinar-Final.mp4\" target=\"_blank\" rel=\"noopener\">https:\/\/media.publit.io\/file\/Outline-Your-Webinar-Final.mp4<\/a><\/video><\/div>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #37352f;color:#37352f\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #37352f;color:#37352f\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/kathleencelmins.com\/outline-your-webinar-quickly-by-asking-these-questions\/#Webinar_formats_are_mostly_the_same\" title=\"Webinar formats are mostly the same\">Webinar formats are mostly the same<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/kathleencelmins.com\/outline-your-webinar-quickly-by-asking-these-questions\/#These_are_the_first_two_questions_you_should_be_asking_before_you_put_together_your_webinar\" title=\"These are the first two questions you should be asking before you put together your webinar:\">These are the first two questions you should be asking before you put together your webinar:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/kathleencelmins.com\/outline-your-webinar-quickly-by-asking-these-questions\/#Whats_the_promise\" title=\"What&#8217;s the promise?\">What&#8217;s the promise?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/kathleencelmins.com\/outline-your-webinar-quickly-by-asking-these-questions\/#Where_your_attendees_are_right_now\" title=\"Where your attendees are right now?\">Where your attendees are right now?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/kathleencelmins.com\/outline-your-webinar-quickly-by-asking-these-questions\/#What_does_it_look_like_after_the_transformation\" title=\"What does it look like after the transformation?\">What does it look like after the transformation?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/kathleencelmins.com\/outline-your-webinar-quickly-by-asking-these-questions\/#Really_distill_their_frustrations_and_desires\" title=\"Really distill their frustrations and desires.\">Really distill their frustrations and desires.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/kathleencelmins.com\/outline-your-webinar-quickly-by-asking-these-questions\/#And_now_way_down_here_lets_talk_about_you_who_you_are\" title=\"And now, way down here, let&#8217;s talk about you who you are.\">And now, way down here, let&#8217;s talk about you who you are.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/kathleencelmins.com\/outline-your-webinar-quickly-by-asking-these-questions\/#And_talk_about_your_peers\" title=\"And talk about your peers.\">And talk about your peers.<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/kathleencelmins.com\/outline-your-webinar-quickly-by-asking-these-questions\/#The_transaction\" title=\"The transaction\">The transaction<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Webinar_formats_are_mostly_the_same\"><\/span>Webinar formats are mostly the same<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Most webinars follow a very similar format and layout. You can think about a webinar like a three-legged stool. The balance is very important. If one of the legs of the stool is too long, or too short, your stool is broken &#8211; and so is your webinar.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The three legs of your webinar stool are Transformation, Teaching, and Transaction. If you get it right, it&#8217;s a 30\/40\/30 ratio.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The Transformation you\u2019re offering is the first 30%, your Teaching is the next 40%, the Transaction is the last 30%.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"These_are_the_first_two_questions_you_should_be_asking_before_you_put_together_your_webinar\"><\/span>These are the first two questions you should be asking before you put together your webinar:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li><span style=\"font-weight: 400;\">What&#8217;s the goal? Are you gonna push them toward a course a consultation? What do you want them to do?\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400;\">What&#8217;s it about? We talked <a href=\"https:\/\/kathleencelmins.com\/how-to-come-up-with-a-great-webinar-topic\/\">here<\/a> about how to come up with a great webinar topic.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The next part is the steps and mistakes.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If your training goes into a number of steps of a process, then list those out: X amount of steps, Y amount of mistake, Z things. This is going to be a process, a checklist, or an outline.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Whats_the_promise\"><\/span>What&#8217;s the promise?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">What can your attendees reasonably expect after they&#8217;ve watched the webinar? What are they going to learn even if they don&#8217;t buy whatever it is you&#8217;re asking them to buy.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We want to make sure that this isn&#8217;t just an hour-long sales pitch. You need to have some sort of nugget of something that they can take away, which makes it worthwhile to sit in front of a computer listening. Make sure you have access to your testimonials because those go a long way to helping the whole thing go a little more smoothly.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Where_your_attendees_are_right_now\"><\/span>Where your attendees are right now?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li><span style=\"font-weight: 400;\">What does the before makeover picture look like? <\/span><\/li>\n<li><span style=\"font-weight: 400;\">Where are their frustrations?\u00a0 <\/span><\/li>\n<li><span style=\"font-weight: 400;\">What are the things they&#8217;re frustrated about that you can help them with?<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">They don\u2019t yet have your offer, so they&#8217;re in that before picture of any transformation story. What does that look like for your audience? <\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"What_does_it_look_like_after_the_transformation\"><\/span>What does it look like after the transformation?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li><span style=\"font-weight: 400;\">Where are they going?\u00a0 <\/span><\/li>\n<li><span style=\"font-weight: 400;\">What do they want? <\/span><\/li>\n<li><span style=\"font-weight: 400;\">What do they want that your offer to provide?\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Often this is something they&#8217;re gaining. Sometimes it can also be what they are losing &#8211; in the Wellness industry it might be something like losing weight. In business a lot of the time it&#8217;s gaining time, saving money, or making more money.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Really_distill_their_frustrations_and_desires\"><\/span>Really distill their frustrations and desires.<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The top frustration that people can name is symptoms of the problem, not the problem itself. What is the real problem that your offer solves? <\/span><span style=\"font-weight: 400;\">What do your people really want?<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"And_now_way_down_here_lets_talk_about_you_who_you_are\"><\/span>And now, way down here, let&#8217;s talk about you who you are.<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">What&#8217;s your title? Maybe share some top-line LinkedIn stuff that shows your audience that you know what you&#8217;re talking about &#8211;\u00a0 the resume points that make a difference. Don&#8217;t spend too much time on this, they\u2019re not here for you. They&#8217;re here for themselves. So lead right away into why what you&#8217;re teaching is important.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">They are still deciding whether to stick around so give them three or four reasons why they should stick around.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"And_talk_about_your_peers\"><\/span>And talk about your peers.<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">What are the other people in your field, the so-called experts, the guru&#8217;s, what are they doing that is either wrong or somehow incomplete? <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Who are they? I wouldn&#8217;t necessarily mention who they are in your live webinar, but write it down in your outline. What are they doing? What are they saying? And how are they wrong? Because that&#8217;s going to lead right into how your system is different.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Think about it in terms of what you can offer your audience what they want, what they are looking for. The teaching that you do is intended to lead right into your sales pitch.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_transaction\"><\/span>The transaction<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The transaction piece should be the last thirty percent of your presentation. By focusing on it you avoid the danger of coming online, dumping a whole bunch of information, then saying \u201cokay . . . bye.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Instead, you need to make sure that you&#8217;re building up toward the expectation so that when you lay out the before, and then you get into the high-level overview of how your stuff is different, people are going to want it. The next piece is how to effectively sell on a webinar without actually feeling really sketchy or sleazy or whatever.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you want to jump onto a strategy session, I would love to and I have some time. You can go to <a href=\"https:\/\/kathleencelmins.com\/contact\/\">my contact page<\/a>, and let me know what you&#8217;re working on. I would love to give you 15 minutes of my time and help you map out what it is you are going to do for your marketing in 2020.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This month we are talking about webinars\u00a0because webinars are a really good way to show people that you [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":10309,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[22],"tags":[],"_links":{"self":[{"href":"https:\/\/kathleencelmins.com\/wp-json\/wp\/v2\/posts\/10304"}],"collection":[{"href":"https:\/\/kathleencelmins.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kathleencelmins.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kathleencelmins.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kathleencelmins.com\/wp-json\/wp\/v2\/comments?post=10304"}],"version-history":[{"count":0,"href":"https:\/\/kathleencelmins.com\/wp-json\/wp\/v2\/posts\/10304\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kathleencelmins.com\/wp-json\/wp\/v2\/media\/10309"}],"wp:attachment":[{"href":"https:\/\/kathleencelmins.com\/wp-json\/wp\/v2\/media?parent=10304"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kathleencelmins.com\/wp-json\/wp\/v2\/categories?post=10304"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kathleencelmins.com\/wp-json\/wp\/v2\/tags?post=10304"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}