{"id":11182,"date":"2020-04-23T09:31:46","date_gmt":"2020-04-23T16:31:46","guid":{"rendered":"https:\/\/kathleencelmins.com\/?p=11182"},"modified":"2022-08-04T16:41:29","modified_gmt":"2022-08-04T23:41:29","slug":"10kvamarketingideas","status":"publish","type":"post","link":"https:\/\/kathleencelmins.com\/10kvamarketingideas\/","title":{"rendered":"5 Marketing ideas from inside $10K VA\u00ae, the digital course that earned six figures in 12 months"},"content":{"rendered":"\n<p>Kayla Sloan is an entrepreneur with a small niche: teaching others how to become successful virtual assistants.<\/p>\n\n\n\n<p>She has a course: <a href=\"https:\/\/kaylasloan.com\/10kva\/\" target=\"_blank\" rel=\"noopener noreferrer\">$10K VA\u00ae<\/a>, which, as the name suggests, is a roadmap to earning $10,000 per month helping other entrepreneurs.<\/p>\n\n\n\n<p>She\u2019s really well known in her corner of the internet, and one thing that strikes me about her is that everyone who knows her has something wonderful to say about her.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"271\" src=\"https:\/\/kathleencelmins.com\/wp-content\/uploads\/10Kva-header.png\" alt=\"10Kva header\" class=\"wp-image-11171\" srcset=\"https:\/\/kathleencelmins.com\/wp-content\/uploads\/10Kva-header.png 800w, https:\/\/kathleencelmins.com\/wp-content\/uploads\/10Kva-header-200x68.png 200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p>That\u2019s unique anywhere, and especially so in the online world.<\/p>\n\n\n\n<p>She\u2019s built a reputation as:<\/p>\n\n\n\n<ul><li>Someone who can be trusted with tight deadlines and quality output<\/li><li>Someone who can teach others how to replicate her success<\/li><li>Someone who builds effective systems for entrepreneurs<\/li><li>And someone who is a pleasure to work with<\/li><\/ul>\n\n\n\n<p>We worked together in 2019 to grow sales of her course and other digital products.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"742\" src=\"https:\/\/kathleencelmins.com\/wp-content\/uploads\/imageLikeEmbed.png\" alt=\"imageLikeEmbed\" class=\"wp-image-11181\" srcset=\"https:\/\/kathleencelmins.com\/wp-content\/uploads\/imageLikeEmbed.png 1200w, https:\/\/kathleencelmins.com\/wp-content\/uploads\/imageLikeEmbed-200x124.png 200w, https:\/\/kathleencelmins.com\/wp-content\/uploads\/imageLikeEmbed-1024x633.png 1024w, https:\/\/kathleencelmins.com\/wp-content\/uploads\/imageLikeEmbed-800x495.png 800w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"1419\" src=\"https:\/\/kathleencelmins.com\/wp-content\/uploads\/kayla-text-message.png\" alt=\"kayla text message\" class=\"wp-image-11170\" srcset=\"https:\/\/kathleencelmins.com\/wp-content\/uploads\/kayla-text-message.png 800w, https:\/\/kathleencelmins.com\/wp-content\/uploads\/kayla-text-message-169x300.png 169w, https:\/\/kathleencelmins.com\/wp-content\/uploads\/kayla-text-message-577x1024.png 577w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p>And so, with her permission, I wanted to give a peek behind the curtain as to five strategies we used to quadruple her online revenue from 2018 to 2019.<\/p>\n\n\n\n<p>It\u2019s my hope with this article to show you what\u2019s <em>really possible<\/em>&nbsp;with online marketing for digital products, specifically courses.<\/p>\n\n\n\n<p>Specifically, this course.<\/p>\n\n\n\n<h1 class=\"wp-block-heading\" id=\"h.n5572uek5mv5\"><strong>About Kayla Sloan and $10K VA\u00ae<\/strong><\/h1>\n\n\n\n<p>Kayla Sloan made a name for herself as the go-to virtual assistant in the online personal finance community. She started blogging in 2013 and everyone knew her in under a year as the systems person who made running a blog <em>work<\/em>.<\/p>\n\n\n\n<p>I met her sometime in 2015, at the annual gathering of personal finance bloggers and podcasters, <a href=\"https:\/\/finconexpo.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">FinCon<\/a>. A couple of years later, she approached me, telling me that many people kept approaching her and asking how to become a virtual assistant.<\/p>\n\n\n\n<p>\u201cHow many people would you say ask you this?\u201d I asked, ears perking up.<\/p>\n\n\n\n<p>\u201cOh, probably ten or 15 a month,\u201d she replied.<\/p>\n\n\n\n<div class=\"tenor-gif-embed\" data-postid=\"6206597\" data-share-method=\"host\" data-width=\"100%\" data-aspect-ratio=\"1.3387096774193548\"><a href=\"https:\/\/tenor.com\/view\/daffy-duck-money-cash-eyes-on-the-prize-make-money-gif-6206597\" target=\"_blank\" rel=\"noopener\">Eyes On The Prize GIF<\/a> from <a href=\"https:\/\/tenor.com\/search\/daffyduck-gifs\" target=\"_blank\" rel=\"noopener\">Daffyduck GIFs<\/a><\/div>\n\n\n\n<p><script type=\"text\/javascript\" async=\"\" src=\"https:\/\/tenor.com\/embed.js\"><\/script><\/p>\n\n\n\n<p><em>Actual footage of my response<\/em><\/p>\n\n\n\n<p>\u201cUh, you should probably make a course,\u201d I told her. \u201cIn fact, you need to publish that course by the end of the year!\u201d<\/p>\n\n\n\n<p>We parted ways. The conversation didn\u2019t leave much of an impression on me, but it left a big impression on her, because a few months later, she emailed me.<\/p>\n\n\n\n<p>\u201cI did it! I created the course! Can you write me a sales page for it?\u201d<\/p>\n\n\n\n<p>So I did. Again, I didn\u2019t think much of it.<\/p>\n\n\n\n<p>The next time I saw her in person, she said she\u2019d made $25,000 on the course.<\/p>\n\n\n\n<p>\u201cNot bad!\u201d I told her. I was impressed.<\/p>\n\n\n\n<p>\u201cAnd,\u201d she added, \u201cI don\u2019t even have a link to it from my home page!\u201d<\/p>\n\n\n\n<p>\u201cWait. You made that money <em>without<\/em>&nbsp;marketing it?\u201d<\/p>\n\n\n\n\\<div class=\"tenor-gif-embed\" data-postid=\"15228319\" data-share-method=\"host\" data-width=\"100%\" data-aspect-ratio=\"1.7785714285714287\"><a href=\"https:\/\/tenor.com\/view\/money-money-money-gif-15228319\" target=\"_blank\" rel=\"noopener\">Money Money Money GIF<\/a> from <a href=\"https:\/\/tenor.com\/search\/moneymoneymoney-gifs\" target=\"_blank\" rel=\"noopener\">Moneymoneymoney GIFs<\/a><\/div>\n\n\n\n<p>These conversations, especially that last one, led me to offering something I only offer to <em>very few people<\/em>: a revenue share.<\/p>\n\n\n\n<p>The contract she signed was this: I\u2019ll do all her marketing, except the things that absolutely need her voice (her live webinars, for example, were things she had to host herself), and take a percentage of all online sales for 2019.<\/p>\n\n\n\n<p>We signed the contract, and got to work.<\/p>\n\n\n\n<h1 class=\"wp-block-heading\" id=\"h.b2g2jz4gap06\"><strong>Summary of our strategy<\/strong><\/h1>\n\n\n\n<p>We grew $10K VA\u00ae to six-figures a year of topline revenue, replicable after our arrangement ended, using the following strategies:<\/p>\n\n\n\n<ul><li>Market <em>the heck out of<\/em>&nbsp;her existing course using everything in our arsenal<\/li><li>Build a higher-end product that targets a different, related audience<\/li><li>Utilize Kayla\u2019s existing relationships to build a more robust affiliate strategy for both products<\/li><li>Experimenting with different pricing models for her existing course<\/li><li>Swapping out the text you think no one is looking at&#8230;but they are!<\/li><\/ul>\n\n\n\n<p>And that was it. We didn\u2019t have a content strategy, necessarily, because she\u2019d built up a great audience already. She had a closed Facebook group, a good relationship with the new target audience we were going after with the higher-end product, and put her blog posting on autopilot (or at least that\u2019s how it appeared from where I sat at the marketing desk).<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #37352f;color:#37352f\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #37352f;color:#37352f\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/kathleencelmins.com\/10kvamarketingideas\/#Tip_1_Market_the_heck_out_of_her_existing_course_using_everything_in_our_arsenal\" title=\"Tip 1: Market the heck out of&nbsp;her existing course using everything in our arsenal\">Tip 1: Market the heck out of&nbsp;her existing course using everything in our arsenal<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/kathleencelmins.com\/10kvamarketingideas\/#Same_webinar_multiple_datetime_combinations\" title=\"Same webinar, multiple date\/time combinations\">Same webinar, multiple date\/time combinations<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/kathleencelmins.com\/10kvamarketingideas\/#Send_paid_traffic_to_a_registration_page_with_multiple_datetime_combinations\" title=\"Send paid traffic to a registration page with multiple date\/time combinations\">Send paid traffic to a registration page with multiple date\/time combinations<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/kathleencelmins.com\/10kvamarketingideas\/#Webinar_my_304030_framework\" title=\"Webinar: my 30\/40\/30 framework\">Webinar: my 30\/40\/30 framework<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/kathleencelmins.com\/10kvamarketingideas\/#Tip_1_SUMMARY_Understand_that_a_webinar_has_a_lot_of_moving_pieces_and_simplify_where_you_can\" title=\"Tip 1 SUMMARY: Understand that a webinar has a lot of moving pieces, and simplify where you can\">Tip 1 SUMMARY: Understand that a webinar has a lot of moving pieces, and simplify where you can<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/kathleencelmins.com\/10kvamarketingideas\/#Tip_2_Build_a_higher-end_product_that_targets_a_different_related_audience\" title=\"Tip 2: Build a higher-end product that targets a different, related audience\">Tip 2: Build a higher-end product that targets a different, related audience<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/kathleencelmins.com\/10kvamarketingideas\/#Create_a_new_offer_together_Six_Figure_Systems\" title=\"Create a new offer together: Six Figure Systems\">Create a new offer together: Six Figure Systems<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/kathleencelmins.com\/10kvamarketingideas\/#Target_People_who_need_virtual_assistants_rather_than_people_who_want_to_become_virtual_assistants\" title=\"Target: People who need virtual assistants (rather than people who want to become virtual assistants)\">Target: People who need virtual assistants (rather than people who want to become virtual assistants)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/kathleencelmins.com\/10kvamarketingideas\/#Tip_2_SUMMARY_Brainstorm_and_outline_a_high-ticket_offer\" title=\"Tip 2 SUMMARY: Brainstorm and outline a high-ticket offer. \">Tip 2 SUMMARY: Brainstorm and outline a high-ticket offer. <\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/kathleencelmins.com\/10kvamarketingideas\/#Tip_3_Utilize_existing_relationships_to_build_a_more_robust_affiliate_strategy\" title=\"Tip 3: Utilize existing relationships to build a more robust affiliate strategy\">Tip 3: Utilize existing relationships to build a more robust affiliate strategy<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/kathleencelmins.com\/10kvamarketingideas\/#Tip_3_SUMMARY_Develop_an_affiliate_program_and_give_your_friends_a_percentage_of_every_course_sale\" title=\"Tip 3 SUMMARY: Develop an affiliate program and give your friends a percentage&nbsp;of every course sale.\">Tip 3 SUMMARY: Develop an affiliate program and give your friends a percentage&nbsp;of every course sale.<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/kathleencelmins.com\/10kvamarketingideas\/#Tip_4_Experiment_with_different_pricing_models\" title=\"Tip 4: Experiment with different pricing models\">Tip 4: Experiment with different pricing models<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/kathleencelmins.com\/10kvamarketingideas\/#This_is_what_Kaylas_pricing_structure_looks_like_now\" title=\"This is what Kayla&#8217;s pricing structure looks like now:\">This is what Kayla&#8217;s pricing structure looks like now:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/kathleencelmins.com\/10kvamarketingideas\/#Two_reasons_to_consider_a_lifetime_model_in_your_business\" title=\"Two reasons to consider a lifetime model in your business\">Two reasons to consider a lifetime model in your business<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/kathleencelmins.com\/10kvamarketingideas\/#One_reason_not_to_switch_your_pricing_model\" title=\"One reason not&nbsp;to switch your pricing model\">One reason not&nbsp;to switch your pricing model<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/kathleencelmins.com\/10kvamarketingideas\/#Tip_4_summary_test_out_different_pricing_models\" title=\"Tip 4 summary: test out different pricing models.\">Tip 4 summary: test out different pricing models.<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/kathleencelmins.com\/10kvamarketingideas\/#Tip_5_Swap_out_the_text_you_think_no_one_is_looking_at\" title=\"Tip 5: Swap out the text you think no one is looking at\">Tip 5: Swap out the text you think no one is looking at<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/kathleencelmins.com\/10kvamarketingideas\/#Top_of_home_page\" title=\"Top of home page:\">Top of home page:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/kathleencelmins.com\/10kvamarketingideas\/#Bottom_of_home_page\" title=\"Bottom of home page:\">Bottom of home page:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/kathleencelmins.com\/10kvamarketingideas\/#Tip_5_summary_people_are_looking_at_the_text_around_your_subscribe_forms\" title=\"Tip 5 summary: people&nbsp;are looking at the text around your subscribe forms.\">Tip 5 summary: people&nbsp;are looking at the text around your subscribe forms.<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/kathleencelmins.com\/10kvamarketingideas\/#Here_are_the_main_takeaways\" title=\"Here are the main takeaways:\">Here are the main takeaways:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/kathleencelmins.com\/10kvamarketingideas\/#What_you_should_do_now\" title=\"What you should do now\">What you should do now<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\" id=\"h.ugy33ji3a67m\"><span class=\"ez-toc-section\" id=\"Tip_1_Market_the_heck_out_of_her_existing_course_using_everything_in_our_arsenal\"><\/span>Tip 1: Market <em>the heck out of<\/em><strong>&nbsp;her existing course using everything in our arsenal<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The first thing I wanted to do was create a marketing engine around her course. Her course was already selling decently. She&#8217;d recently increased her price.<\/p>\n\n\n\n<p>That was a few months before we started working together, which meant she wasn&#8217;t ready to increase the price. She agreed with me that the only reason to increase prices is if she added something, and she hadn\u2019t in the last few months. So she just wasn&#8217;t going to increase the price again.<\/p>\n\n\n\n<p>But, even without the price adjustment, we were working with a blank slate when it came to marketing.<\/p>\n\n\n\n<p>Kayla is good on camera. She comes across very confident, relatable, and someone with a lot of authority. So hers is the kind of voice and face we want to have doing more videos, more workshops, more webinars.<\/p>\n\n\n\n<p>We want her walking people through her systems and displaying her expertise.<\/p>\n\n\n\n<p>So I built a webinar marketing strategy that she used every month for the year that we work together. The first month, it took a bit of organizing, but by the time we&#8217;d done it five or six times, it was seamless.<\/p>\n\n\n\n<p>We ran that webinar <strong>live <\/strong>until Kayla was <em>sick and tired <\/em>of every slide. Many entrepreneurs miss this piece: <strong>when you do something multiple times, it\u2019s easier to do than if you only do it once.<\/strong><\/p>\n\n\n\n<p>Kayla understood this. So instead of:<\/p>\n\n\n\n<ul><li>Brainstorming a new topic<\/li><li>Building a new slide deck<\/li><li>Learning a new script<\/li><\/ul>\n\n\n\n<p>every month, all she had to do was get better at the slide deck she already knew.<\/p>\n\n\n\n<p>The only difference was the audience. Who would come?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h.1max7qnj1jgj\"><span class=\"ez-toc-section\" id=\"Same_webinar_multiple_datetime_combinations\"><\/span>Same webinar, multiple date\/time combinations<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Based on that logic above, doing the same webinar three times is <em>not nearly as complicated<\/em>&nbsp;as you\u2019d think. Logically, you\u2019d think you\u2019d have to put in three times as much effort to run it three times, but that\u2019s simply not true.<\/p>\n\n\n\n<p>In fact, you\u2019ll be better prepared the second time you run it live, too.<\/p>\n\n\n\n<p>So each month, we set a variety of times and days to catch as many people as possible on their timelines and schedules.<\/p>\n\n\n\n<p>I set up a registration page that looked like this:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"650\" height=\"525\" src=\"https:\/\/kathleencelmins.com\/wp-content\/uploads\/Kaylas-registration-page.png\" alt=\"Kaylas registration page\" class=\"wp-image-11174\" srcset=\"https:\/\/kathleencelmins.com\/wp-content\/uploads\/Kaylas-registration-page.png 650w, https:\/\/kathleencelmins.com\/wp-content\/uploads\/Kaylas-registration-page-200x162.png 200w\" sizes=\"(max-width: 650px) 100vw, 650px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h.oixn6s4xlya2\"><span class=\"ez-toc-section\" id=\"Send_paid_traffic_to_a_registration_page_with_multiple_datetime_combinations\"><\/span><strong>Send paid traffic to a registration page with multiple date\/time combinations<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Since we were doing three different days\/times, we knew we could send paid traffic to one registration page and have someone actually click through because we were accommodating their timelines.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h.why1pzz6f2pf\"><span class=\"ez-toc-section\" id=\"Webinar_my_304030_framework\"><\/span><strong>Webinar: my 30\/40\/30 framework<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The webinar was set up in my 30\/40\/30 framework, which you can <a href=\"https:\/\/kathleencelmins.com\/how-to-have-an-effective-webinar-the-30-40-30-formula\/\">learn more about here<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h.zcg63v1y9aw8\"><span class=\"ez-toc-section\" id=\"Tip_1_SUMMARY_Understand_that_a_webinar_has_a_lot_of_moving_pieces_and_simplify_where_you_can\"><\/span><strong>Tip 1 SUMMARY: Understand that a webinar has a lot of moving pieces, and simplify where you can<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Treat every time you put these together as a learning experience. Get better with each iteration. Offer multiple days\/times to accommodate schedules and get a better return on your paid ad spend. Keep doing what\u2019s working, and don\u2019t change until something stops.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h.8lcuq0xw0qi0\"><span class=\"ez-toc-section\" id=\"Tip_2_Build_a_higher-end_product_that_targets_a_different_related_audience\"><\/span><strong>Tip 2: Build a higher-end product that targets a different, related audience<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Kayla\u2019s primary audience is virtual assistants and people who want to become virtual assistants.<\/p>\n\n\n\n<p>But her secondary audience is business owners who were looking for a virtual assistant themselves, but they didn&#8217;t know how to get started.<\/p>\n\n\n\n<p>And so, for many people in this world, the only experience they had with business development, and management was as a managed person in a corporate environment, not as a manager.<\/p>\n\n\n\n<p>What that meant was that they didn&#8217;t know how to manage, let along how to manage and work with assistants virtually. And usually when they tried to hire something out, they didn&#8217;t do a good job setting expectations as a manager, leaving them feeling like hiring a VA just wasn&#8217;t going to work for their business.<\/p>\n\n\n\n<p>And so they would dismiss the idea of building a team right away.<\/p>\n\n\n\n<p>They\u2019d say things like:<\/p>\n\n\n\n<ul><li>\u201cThis didn&#8217;t work for me\u201d<\/li><li>\u201cHiring a virtual assistant can\u2019t be done in my business\u201d<\/li><li>\u201cI don&#8217;t know how I&#8217;m ever going to get everything done because I can&#8217;t outsource anything\u201d<\/li><\/ul>\n\n\n\n<p>That was such an opportunity for Kayla to create <strong>the very thing<\/strong>&nbsp;these business owners needed: <a href=\"https:\/\/kaylasloan.com\/six-figure-systems\/\" target=\"_blank\" rel=\"noopener noreferrer\">Six Figure Systems<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h.dbaf43532z2f\"><span class=\"ez-toc-section\" id=\"Create_a_new_offer_together_Six_Figure_Systems\"><\/span>Create a new offer together: Six Figure Systems<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><a href=\"https:\/\/kaylasloan.com\/six-figure-systems\/\" target=\"_blank\" rel=\"noopener noreferrer\">Six Figure Systems<\/a>&nbsp;is a high-end service for business owners, not a course, and it\u2019s one that Kayla pours herself into, which means it\u2019s a much higher price than her VA course.<\/p>\n\n\n\n<p>Six Figure Systems is essentially a crash course on outsourcing and working with a team. Kayla helps business owners identify what types of things they specifically need to hire for in their business, plus she helps them find, hire, and train their first virtual assistant (VA).<\/p>\n\n\n\n<p>Instead of having frustration and miscommunication cause the VA or business owner to throw in the towel, Kayla becomes a liaison of sorts to ease communication difficulties between the business owner and the VA, but she\u2019s also there to help with re-hiring or replacing the VA in the event things don\u2019t work our, or to help with hiring additional VA(s) and other virtual team members, if necessary.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h.c0k1jpgcj9kw\"><span class=\"ez-toc-section\" id=\"Target_People_who_need_virtual_assistants_rather_than_people_who_want_to_become_virtual_assistants\"><\/span><strong>Target: People who need virtual assistants (rather than people who want to become virtual assistants)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>It&#8217;s targeting people who want someone like Kayla to come in and help them. And what it actually did was provide an opportunity for her best VA course students to get really good jobs right away.<\/p>\n\n\n\n<p>We built that early on, we started promoting it, and then we pivoted back toward marketing her course, because we weren&#8217;t getting traction as quickly as she wanted with this new offer.<\/p>\n\n\n\n<p>The traction for this came in the second half of the year, but it wouldn&#8217;t have if we didn&#8217;t have that offer established and mapped out in the first half of the year. <strong>A reminder to anybody who&#8217;s thinking about building another product or service: there is a time to be planting and a time to be harvesting. <\/strong>And those are never at the same time. So give your ideas six months and then see what, if, any fruit bears.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h.62pgp4fxqaam\"><span class=\"ez-toc-section\" id=\"Tip_2_SUMMARY_Brainstorm_and_outline_a_high-ticket_offer\"><\/span><strong>Tip 2 SUMMARY: Brainstorm and outline a high-ticket offer. <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Advertise it. If it doesn\u2019t convert right away, set it aside. It may come back to be a bigger part of your revenue later in the year.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h.m4kwz1tb82wt\"><span class=\"ez-toc-section\" id=\"Tip_3_Utilize_existing_relationships_to_build_a_more_robust_affiliate_strategy\"><\/span><strong>Tip 3: Utilize existing relationships to build a more robust affiliate strategy<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>When I work with clients on one-off webinar projects (<a href=\"\/digital-marketing-template-library\/#webinars\">Webinar IMPACT<\/a>), I tell them to ignore paid ads and affiliate strategies.<\/p>\n\n\n\n<p>Why?<\/p>\n\n\n\n<p>Because when you\u2019re creating your first webinar, you already have a lot you need to keep track of. A lot of pages to build, emails to write, shopping carts to configure.<\/p>\n\n\n\n<p>And adding \u201cfiguring out paid ads\u201d or \u201ccome up with an affiliate strategy\u201d to your already-full plate makes it all seem like <strong>just too much<\/strong>.<\/p>\n\n\n\n<p>But that\u2019s one of the beautiful things about a revenue share: Kayla wasn\u2019t a one-off client.<\/p>\n\n\n\n<p>As I&#8217;ve said before, Kayla has a rock solid reputation in her corner of the internet. Everybody knows who she is. Everybody wants to help her succeed. Affiliate strategies don\u2019t work for everyone, because not everyone is as connected as Kayla.<\/p>\n\n\n\n<p>But part of her power is her community. She has a lot of friends and colleagues who are sending messages to the same people she\u2019s trying to reach. People in her community lift each other up and that&#8217;s such a cool thing.<\/p>\n\n\n\n<p>There\u2019s power here, too. You still have to spend money, but in an affiliate model, you give money to your friends (and you only have to part ways with your money once someone converts) instead of giving money for each page view on Facebook.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h.5s1acd2pe1ou\"><span class=\"ez-toc-section\" id=\"Tip_3_SUMMARY_Develop_an_affiliate_program_and_give_your_friends_a_percentage_of_every_course_sale\"><\/span>Tip 3 SUMMARY: Develop an affiliate program and give your friends a percentage<strong>&nbsp;of every course sale.<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>You&#8217;re going to have to spend money anyway, so reach out to your friends and see if they&#8217;re willing to help promote your course. Support their efforts. It&#8217;ll go a long way.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h.kc18uterlxmy\"><span class=\"ez-toc-section\" id=\"Tip_4_Experiment_with_different_pricing_models\"><\/span><strong>Tip 4: Experiment with different pricing models<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Toward the end of the year, we started experimenting with a different pricing model for $10K VA\u00ae.<\/p>\n\n\n\n<p>There were two data points that made me think about adding a new pricing model for Kayla\u2019s course:<\/p>\n\n\n\n<ol><li>Before we started working together, the vast majority of signups to her course came in the run up to her price increase;<\/li><li>Another business I know and support, Wandering Aimfully, had a lifetime model, played with a monthly membership fee, then <a href=\"https:\/\/wanderingaimfully.com\/mrr-game\/\" target=\"_blank\" rel=\"noopener noreferrer\">switched <\/a><em><a href=\"https:\/\/wanderingaimfully.com\/mrr-game\/\" target=\"_blank\" rel=\"noopener noreferrer\">back<\/a><\/em><a href=\"https:\/\/wanderingaimfully.com\/mrr-game\/\" target=\"_blank\" rel=\"noopener noreferrer\">&nbsp;to a lifetime model<\/a>. Their data was <em>fascinating:<\/em><\/li><\/ol>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"650\" height=\"226\" src=\"https:\/\/kathleencelmins.com\/wp-content\/uploads\/wandering-aimfully-mrr.png\" alt=\"wandering aimfully mrr\" class=\"wp-image-11173\" srcset=\"https:\/\/kathleencelmins.com\/wp-content\/uploads\/wandering-aimfully-mrr.png 650w, https:\/\/kathleencelmins.com\/wp-content\/uploads\/wandering-aimfully-mrr-200x70.png 200w\" sizes=\"(max-width: 650px) 100vw, 650px\" \/><\/figure>\n\n\n\n<p>The idea was simple: add a similiar lifetime model to her pricing table.<\/p>\n\n\n\n<p>So instead of getting a bunch of money up front she was going to get approximately $200 a month for nine months for each person who decided to be in lifetime.<\/p>\n\n\n\n<p>And according to the <a href=\"https:\/\/wanderingaimfully.com\/mrr-game\/\" target=\"_blank\" rel=\"noopener noreferrer\">article Jason wrote<\/a>, switching to a lifetime model resulted in a lot fewer chargebacks.<\/p>\n\n\n\n<p>A lot more happy people. And happy people don\u2019t ask for refunds.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"This_is_what_Kaylas_pricing_structure_looks_like_now\"><\/span>This is what Kayla&#8217;s pricing structure looks like now:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"650\" height=\"708\" src=\"https:\/\/kathleencelmins.com\/wp-content\/uploads\/Kayla-Sloan-pricing-structure.png\" alt=\"Kayla Sloan pricing structure\" class=\"wp-image-11175\" srcset=\"https:\/\/kathleencelmins.com\/wp-content\/uploads\/Kayla-Sloan-pricing-structure.png 650w, https:\/\/kathleencelmins.com\/wp-content\/uploads\/Kayla-Sloan-pricing-structure-200x218.png 200w\" sizes=\"(max-width: 650px) 100vw, 650px\" \/><\/figure>\n\n\n\n<p>Her standard course is a good deal: learn everything you need to know about how to become a sought-after virtual assistant.<\/p>\n\n\n\n<p>But her lifetime model is a <em>really good deal<\/em>: access to her exclusive client connection service (so VAs can match up with those business owners we talked about earlier), access to all past group trainings, and, best of all: <strong>free access to anything related that she creates in the future<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h.d2hcv0vhxuta\"><span class=\"ez-toc-section\" id=\"Two_reasons_to_consider_a_lifetime_model_in_your_business\"><\/span><strong>Two reasons to consider a lifetime model in your business<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Positioned next to the standalone course, Kayla\u2019s lifetime option looks like a great deal (which is why I brought up the data point about everyone buying before the price goes up).<\/p>\n\n\n\n<p>People like to feel like they\u2019re getting a good deal. And people buy from people.<\/p>\n\n\n\n<p>So being both friendly and authoritative is basically step zero.<\/p>\n\n\n\n<p>But the puzzle we had to figure out was <strong>how to keep people showing up for Kayla<\/strong>. There\u2019s a lot of learning that comes <em>after<\/em>&nbsp;someone gets their first gig as a VA, and that kind of work, especially early on, can become overwhelming.<\/p>\n\n\n\n<p>And for Kayla, it means, no matter how many one-off sales of a workshop she\u2019s offering, she\u2019s not teaching to an empty room. Her lifetime students can join in on those training sessions, and they do. She gets to form a deeper connection to her audience, which can lead to more opportunities to get together online or offline down the road.<\/p>\n\n\n\n<p>Her revenue increased, but not dramatically, and only in the aggregate. So initially, this experiment looked like a failure, which happens when you only look at numbers on a spreadsheet instead of what those numbers actually represent.<\/p>\n\n\n\n<p>She saw more $197 payments and not as many $1797 payments, which made her feel like she was earning less.<\/p>\n\n\n\n<p>But her chargebacks immediately decreased.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h.aqhecu8v3ze5\"><span class=\"ez-toc-section\" id=\"One_reason_not_to_switch_your_pricing_model\"><\/span>One reason <em>not<\/em><strong>&nbsp;to switch your pricing model<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>I asked Kayla for some input before the post went live, and she wanted to give a big huge caveat.<\/p>\n\n\n\n<p>Here\u2019s what she had to say:<\/p>\n\n\n\n<p>\u201cThe lifetime value of the customer on the payment plan is less than it was before we implemented the lifetime model \u2014 by roughly half \u2014 but the students are getting everything extra that\u2019s available in the new lifetime model. Even though we have fewer chargebacks, what we have instead are a lot of failed payments.<\/p>\n\n\n\n<p>There is also a lot of admin work required to follow up with failed payments, which costs me money.<\/p>\n\n\n\n<p>The article you mention isn\u2019t a 1:1 of my business model. They had a monthly recurring subscription already before adding the lifetime model with a fixed payment plan, and I didn\u2019t. I think that\u2019s why their numbers are the way they are and that\u2019s why their lifetime model worked so well for them.<\/p>\n\n\n\n<p>But for me, it was different. I went from a full, one-time payment with little to no admin work or follow up required after the sale, to now giving them <em>more content<\/em>&nbsp;and doing more admin work to chase down their money because the payments fail.<\/p>\n\n\n\n<p>Plus, the new students who have purchased since we added the lifetime option with a fixed payment plan seem to see it as a subscription that can be canceled \u2014 not a payment plan that must be paid in full \u2014 even though the language is clear on every piece of material we put out.<\/p>\n\n\n\n<p>I think this also speaks to the quality of students potentially being lower after implementing the lifetime option with a low monthly payment plan because the customer who pays $200 per month for something is different from the customer who pays in-full.<\/p>\n\n\n\n<p>I\u2019m not 100% convinced that I\u2019ll stick with my current payment plan for students in the lifetime model, but I do see how switching to a lifetime model with a fixed payment plan could be useful for people who currently have a monthly subscription product.\u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tip_4_summary_test_out_different_pricing_models\"><\/span>Tip 4 summary: test out different pricing models.<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>But don&#8217;t get tied to one over another. See what works and measure the right things.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h.8h268v9ol8pc\"><span class=\"ez-toc-section\" id=\"Tip_5_Swap_out_the_text_you_think_no_one_is_looking_at\"><\/span><strong>Tip 5: Swap out the text you think no one is looking at<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The first webinar I put together for Kayla was an on-demand webinar. This is something I often do for clients first, before pushing them to do a live webinar.<\/p>\n\n\n\n<p>It\u2019s better to think of an on-demand webinar as a lead-generating opt-in and a live webinar as your sales vehicle.<\/p>\n\n\n\n<p>So we put one together.<\/p>\n\n\n\n<p>And I swapped out the language on her home page from some sort of generic \u201csign up for our newsletter\u201d and replaced it with language around coming to the on-demand webinar.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h.mjtubr4kikos\"><span class=\"ez-toc-section\" id=\"Top_of_home_page\"><\/span><strong>Top of home page:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Here\u2019s what was there before we started working together:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"650\" height=\"222\" src=\"https:\/\/kathleencelmins.com\/wp-content\/uploads\/Kaylas-top-of-page-opt-in-before.png\" alt=\"Kaylas top of page opt in before\" class=\"wp-image-11172\" srcset=\"https:\/\/kathleencelmins.com\/wp-content\/uploads\/Kaylas-top-of-page-opt-in-before.png 650w, https:\/\/kathleencelmins.com\/wp-content\/uploads\/Kaylas-top-of-page-opt-in-before-200x68.png 200w\" sizes=\"(max-width: 650px) 100vw, 650px\" \/><\/figure>\n\n\n\n<p>Generic \u201cjoin the newsletter\u201d option at the top. Not offensive, but not altogether useful.<\/p>\n\n\n\n<p>I swapped out the language and replaced it with:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"650\" height=\"210\" src=\"https:\/\/kathleencelmins.com\/wp-content\/uploads\/Kaylas-top-of-page-opt-in-after.png\" alt=\"Kaylas top of page opt in after\" class=\"wp-image-11178\" srcset=\"https:\/\/kathleencelmins.com\/wp-content\/uploads\/Kaylas-top-of-page-opt-in-after.png 650w, https:\/\/kathleencelmins.com\/wp-content\/uploads\/Kaylas-top-of-page-opt-in-after-200x65.png 200w\" sizes=\"(max-width: 650px) 100vw, 650px\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h.zg8vpr6i7mgp\"><span class=\"ez-toc-section\" id=\"Bottom_of_home_page\"><\/span><strong>Bottom of home page:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Here\u2019s what was there before:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"650\" height=\"392\" src=\"https:\/\/kathleencelmins.com\/wp-content\/uploads\/Kaylas-bottom-of-page-opt-in-before.png\" alt=\"Kaylas bottom of page opt in before\" class=\"wp-image-11176\" srcset=\"https:\/\/kathleencelmins.com\/wp-content\/uploads\/Kaylas-bottom-of-page-opt-in-before.png 650w, https:\/\/kathleencelmins.com\/wp-content\/uploads\/Kaylas-bottom-of-page-opt-in-before-200x121.png 200w\" sizes=\"(max-width: 650px) 100vw, 650px\" \/><\/figure>\n\n\n\n<p>Again, not bad.<\/p>\n\n\n\n<p>But this is what I replaced that with:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"650\" height=\"396\" src=\"https:\/\/kathleencelmins.com\/wp-content\/uploads\/Kaylas-bottom-of-home-opt-in-after.png\" alt=\"Kaylas bottom of home opt in after\" class=\"wp-image-11177\" srcset=\"https:\/\/kathleencelmins.com\/wp-content\/uploads\/Kaylas-bottom-of-home-opt-in-after.png 650w, https:\/\/kathleencelmins.com\/wp-content\/uploads\/Kaylas-bottom-of-home-opt-in-after-200x122.png 200w\" sizes=\"(max-width: 650px) 100vw, 650px\" \/><\/figure>\n\n\n\n<p>And the results were amazing.<\/p>\n\n\n\n<p>That <em>one change<\/em>&nbsp;made such a big difference in terms of email subscribers.<\/p>\n\n\n\n<p>Here\u2019s when we made the change:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"850\" height=\"305\" src=\"https:\/\/kathleencelmins.com\/wp-content\/uploads\/Kaylas-ConvertKit.png\" alt=\"Kaylas ConvertKit\" class=\"wp-image-11179\" srcset=\"https:\/\/kathleencelmins.com\/wp-content\/uploads\/Kaylas-ConvertKit.png 850w, https:\/\/kathleencelmins.com\/wp-content\/uploads\/Kaylas-ConvertKit-200x72.png 200w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/figure>\n\n\n\n<p>And even though her home page looks different today, and is advertising a new webinar, the change we made over a year ago made her email subscribers jump to 50-75 per day, a number that is sustained even as of this writing:<img loading=\"lazy\" decoding=\"async\" width=\"850\" height=\"313\" class=\"wp-image-11180\" src=\"https:\/\/kathleencelmins.com\/wp-content\/uploads\/Kaylas-ConvertKit-today.png\" alt=\"Kaylas ConvertKit today\" srcset=\"https:\/\/kathleencelmins.com\/wp-content\/uploads\/Kaylas-ConvertKit-today.png 850w, https:\/\/kathleencelmins.com\/wp-content\/uploads\/Kaylas-ConvertKit-today-200x74.png 200w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h.yg4sv6jt8tdj\"><span class=\"ez-toc-section\" id=\"Tip_5_summary_people_are_looking_at_the_text_around_your_subscribe_forms\"><\/span><strong>Tip 5 summary: people&nbsp;<em>are<\/em> looking at the text around your subscribe forms.<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Test, test, test. Double down on what works, leave what didn&#8217;t work behind.<\/p>\n\n\n\n<h1 class=\"wp-block-heading\"><strong>What have we learned?<\/strong><\/h1>\n\n\n\n<p>Webinar marketing is still quite effective, and going live is a great way to connect with your audience, build urgency, create disappearing bonuses, and, most importantly, sell your digital products and services.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h.xasm4v9yew1x\"><span class=\"ez-toc-section\" id=\"Here_are_the_main_takeaways\"><\/span><strong>Here are the main takeaways:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul><li>Market the heck out of your thing. Create a marketing engine that runs smoothly, and give it enough effort before you decide that \u201cstrategy x\u201d doesn\u2019t work for you.<\/li><li>Start simple, then add complexity after you\u2019ve mastered the first step.<\/li><li>Build a higher-end product for an adjacent audience. Then start marketing it, and understand that because it\u2019s higher end, the sales cycle might be a bit longer.<\/li><li>Lean on your business friends, especially the ones that have your best interests at heart. They&#8217;re the ones you want to keep close, anyway.<\/li><li>Experiment with a different pricing strategy.<\/li><li>Swap out text to gain more email subscribers.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h.vhsglbftz9pu\"><span class=\"ez-toc-section\" id=\"What_you_should_do_now\"><\/span><strong>What you should do now<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>If you\u2019re serious about becoming great at marketing your own thing, you should download our amazing <a href=\"\/digital-marketing-template-library\/#webinars\">webinar success checklist<\/a>. It contains everything you need to create your own webinar, in the right order.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kayla Sloan is an entrepreneur with a small niche: teaching others how to become successful virtual assistants. 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