{"id":11305,"date":"2020-05-29T05:00:35","date_gmt":"2020-05-29T12:00:35","guid":{"rendered":"https:\/\/kathleencelmins.com\/?p=11305"},"modified":"2020-05-28T11:31:55","modified_gmt":"2020-05-28T18:31:55","slug":"how-many-emails-should-you-send-to-your-list","status":"publish","type":"post","link":"https:\/\/kathleencelmins.com\/how-many-emails-should-you-send-to-your-list\/","title":{"rendered":"How many emails should you send to your list?"},"content":{"rendered":"\r\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #37352f;color:#37352f\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #37352f;color:#37352f\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/kathleencelmins.com\/how-many-emails-should-you-send-to-your-list\/#Lets_talk_about_marketing_for_digital_entrepreneurs\" title=\"Let&#8217;s talk about marketing for digital entrepreneurs.\u00a0\">Let&#8217;s talk about marketing for digital entrepreneurs.\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/kathleencelmins.com\/how-many-emails-should-you-send-to-your-list\/#A_lot_of_times_this_comes_from_a_place_of_uncertainty_and_whether_they_should_be_bothering_their_list_at_all\" title=\"A lot of times, this comes from a place of uncertainty, and whether they should be bothering their list at all.\">A lot of times, this comes from a place of uncertainty, and whether they should be bothering their list at all.<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/kathleencelmins.com\/how-many-emails-should-you-send-to-your-list\/#The_truth_is_somewhere_in_between_right\" title=\"The truth is somewhere in between, right?\u00a0\">The truth is somewhere in between, right?\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/kathleencelmins.com\/how-many-emails-should-you-send-to-your-list\/#Its_more_important_than_anything\" title=\"It&#8217;s more important than anything.\">It&#8217;s more important than anything.<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Lets_talk_about_marketing_for_digital_entrepreneurs\"><\/span>Let&#8217;s talk about <strong>marketing for digital entrepreneurs<\/strong>.\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<p>There&#8217;s one thing that I keep hearing is questions from creators about <strong>how often they should be emailing their list.<\/strong><\/p>\r\n<h2><span class=\"ez-toc-section\" id=\"A_lot_of_times_this_comes_from_a_place_of_uncertainty_and_whether_they_should_be_bothering_their_list_at_all\"><\/span>A lot of times, this comes from a place of uncertainty, and whether they should be bothering their list at all.<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<div style=\"width: 640px;\" class=\"wp-video\"><!--[if lt IE 9]><script>document.createElement('video');<\/script><![endif]-->\n<video class=\"wp-video-shortcode\" id=\"video-11305-1\" width=\"640\" height=\"360\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/media.publit.io\/file\/How-many-emails-should-you-send-to-your-list.mp4?_=1\" \/><a href=\"https:\/\/media.publit.io\/file\/How-many-emails-should-you-send-to-your-list.mp4\" target=\"_blank\" rel=\"noopener\">https:\/\/media.publit.io\/file\/How-many-emails-should-you-send-to-your-list.mp4<\/a><\/video><\/div>\r\n<p>For example, you log into your email after a few days away\u00a0and you&#8217;re immediately overwhelmed.<\/p>\r\n<p>I have seen this happen over and over and over again,\u00a0especially around high email times like Black Friday.<\/p>\r\n<p>Somebody says, \u201cOh, I don&#8217;t want to bother people.\u201d\u00a0But again, if you&#8217;re not emailing people about your Black Friday deal,\u00a0they&#8217;re going to spend their money on other people.<\/p>\r\n<p>Other digital marketers say things like, \u201cDon&#8217;t send more than two emails a day.\u201d\u00a0<\/p>\r\n<p>That causes confusion and then creators begin to question even sending emails.<\/p>\r\n<p>I see so many frustrated clients who say, &#8220;I don&#8217;t know. Should I even ever email people once I get their email addresses?<\/p>\r\n<p>And on the other hand, there are people who are emailing more than once a day!<\/p>\r\n<h3><span class=\"ez-toc-section\" id=\"The_truth_is_somewhere_in_between_right\"><\/span>The truth is somewhere in between, right?\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n<p>I believe that you should be communicating with your list every week unless you&#8217;re launching something, then it should be more often.\u00a0<\/p>\r\n<p>It&#8217;s your <strong>emails that connect your new offer with your new customer.<\/strong><\/p>\r\n<p>When promoting, you should be sending emails once a day for 7 to 10 days, depending on what you&#8217;re selling, depending on what&#8217;s going on.<\/p>\r\n<p>For example, I have the Launch Accelerator, which launches the beginning of June. If I don&#8217;t keep reminding my list about that,\u00a0especially people who are new from my last webinar, they&#8217;ll forget.<\/p>\r\n<p>If I&#8217;m not emailing them, telling them about this thing, especially because there is a deadline and a timeline and everything, I&#8217;m going to miss new opportunities to help people.\u00a0<\/p>\r\n<p>There&#8217;s real scarcity because we start at the beginning of June, and if people don&#8217;t sign up before then, they can&#8217;t join us in June.\u00a0<\/p>\r\n<p>It&#8217;s a live workshop, so I&#8217;m doing my list a disservice by not telling them about it or giving them more updates.\u00a0<\/p>\r\n<p>I worked with a client who is an excellent communicator but has blank page syndrome when it comes to email.\u00a0<\/p>\r\n<p>We pulled all of this strategy together and created a template,\u00a0so every email has an intro, every email has this, and every email has that, and we just set it up\u00a0so that even if it doesn&#8217;t look like a template, it will help my client quickly write emails.<\/p>\r\n<p>It doesn&#8217;t have to be ten things or somebody else&#8217;s format at all. You can make a basic template to make writing emails easier for you.<\/p>\r\n<p>If you have a template in the back of your mind,\u00a0then you know what you&#8217;re going to say\u00a0week after week after week, and you&#8217;re communicating with people about the things that you believe.\u00a0<\/p>\r\n<p>And that brings me to my final point,\u00a0which is to remember what email is.\u00a0<strong>Email is the medium at which you stay top of mind\u00a0for your audience<\/strong>.\u00a0Meaning, if you are a marketer like me,\u00a0then what you need to do is make sure that your list knows all the things that you can do for them\u00a0so that when they are thinking about writing a sales page, or sending emails,\u00a0and they need help, they think of you first.\u00a0<\/p>\r\n<h3><span class=\"ez-toc-section\" id=\"Its_more_important_than_anything\"><\/span>It&#8217;s more important than anything.<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n<p>That is what email is all about.\u00a0And it&#8217;s not annoying people. People have the right to unsubscribe.\u00a0<\/p>\r\n<p>For creators, it may be difficult to transition from telling a story\u00a0to sending an email that&#8217;s like, \u201cAre you going to buy this or not?\u201d<\/p>\r\n<p>There&#8217;s no need to separate the two, though.\u00a0Your stories can all have a call to action.\u00a0<strong>Every email can have a call to action,<\/strong> and they can be light calls to action, like the following:<\/p>\r\n<ul>\r\n<li>\u201cHit reply.\u201d\u00a0<\/li>\r\n<li>\u201dIf you&#8217;ve ever been in this situation.\u201d<\/li>\r\n<li>\u201cAre we connected on Instagram?\u201d<\/li>\r\n<li>\u201cClick here to\u2026.\u201d<\/li>\r\n<\/ul>\r\n<p>Feel free to include little calls to action in every email.<\/p>\r\n<p>Not every single email is a sales email,\u00a0but if you&#8217;re not emailing them to help remind them that they&#8217;re on a list like yours that\u00a0will help them, then their money is going to your competitors.\u00a0<\/p>\r\n<p>That is the <strong>importance of email<\/strong>.\u00a0<\/p>\r\n<p>If you want to get templates, scripts, and downloads for your emails, <a href=\"https:\/\/kathleencelmins.com\/TLA\">join\u00a0the Launch Accelerator <\/a>that\u2019s starting in June.<\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>Let&#8217;s talk about marketing for digital entrepreneurs.\u00a0 There&#8217;s one thing that I keep hearing is questions from creators [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":11324,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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