{"id":14111,"date":"2021-07-13T05:00:00","date_gmt":"2021-07-13T05:00:00","guid":{"rendered":"https:\/\/amplifiednow.com\/?p=14111"},"modified":"2022-06-07T14:20:52","modified_gmt":"2022-06-07T21:20:52","slug":"how-effective-is-video-marketing","status":"publish","type":"post","link":"https:\/\/kathleencelmins.com\/how-effective-is-video-marketing\/","title":{"rendered":"How Effective is Video Marketing?"},"content":{"rendered":"\n<p>If you\u2019re thinking of adding video to your marketing process or offering it to your clients, you may be wondering how effective is video marketing?<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"ast-oembed-container \" style=\"height: 100%;\"><iframe loading=\"lazy\" title=\"How Effective Are Marketing Videos?\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/gjxSs-2ppzk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #37352f;color:#37352f\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #37352f;color:#37352f\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/kathleencelmins.com\/how-effective-is-video-marketing\/#Viral_Videos\" title=\"Viral Videos\">Viral Videos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/kathleencelmins.com\/how-effective-is-video-marketing\/#True_Effectiveness\" title=\"True Effectiveness\">True Effectiveness<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/kathleencelmins.com\/how-effective-is-video-marketing\/#The_Importance_of_Video_Marketing_In_Todays_Environment\" title=\"The Importance of Video Marketing In Today\u2019s Environment\">The Importance of Video Marketing In Today\u2019s Environment<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/kathleencelmins.com\/how-effective-is-video-marketing\/#Efficient_Video_Marketing\" title=\"Efficient Video Marketing\">Efficient Video Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/kathleencelmins.com\/how-effective-is-video-marketing\/#Who_Should_Use_Video_Marketing\" title=\"Who Should Use Video Marketing?\">Who Should Use Video Marketing?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/kathleencelmins.com\/how-effective-is-video-marketing\/#Learn_More\" title=\"Learn More!\">Learn More!<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Viral_Videos\"><\/span>Viral Videos<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>What some people are really wondering when they ask this question is if you can make them go viral on TikTok or get a million views on YouTube. If this is the question you or your client is asking, you may need to rethink the definition of effective and focus on the metrics that really matter.&nbsp;<\/p>\n\n\n\n<p>The components that make a video go viral are tricky to quantify and difficult to recreate over and over. For example, what may get a lot of views at one point may not be effective six months from now. Also, measuring success based on views or likes doesn\u2019t account for how many of those actually turn into sales.<\/p>\n\n\n\n<p>The true value of video marketing lies in having content out there, building authority, getting people to remember what you do, and staying top of mind for those looking for your expertise.&nbsp;<br>That\u2019s how you measure effectiveness.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"True_Effectiveness\"><\/span>True Effectiveness<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>If you or your clients are more concerned with making a sale than having a viral video and are actually wondering how effective video marketing is, the answer is that they\u2019re endlessly effective!&nbsp;<\/p>\n\n\n\n<p>Video marketing is powerful because without even having one-on-one conversations, you\u2019re able to connect with people based on what you say in your video.&nbsp;<\/p>\n\n\n\n<p>When you can take one five to 10-minute video and cut it up into 27 pieces of content, the effectiveness is measured by the amplification ability, rather than being measured in view, downloads, or other vanity metrics.<\/p>\n\n\n\n<p>Video content marketing will help you build your organic reach. It will help you get attention on platforms. But, to truly know how effective video marketing is, we need to make sure that you are looking at the impact of video marketing in the right way.<\/p>\n\n\n\n<p><strong>When we talk with clients about compelling videos for content marketing, we ask the following questions:<\/strong><\/p>\n\n\n\n<ul><li>Does it make you look good?&nbsp;<\/li><li>Does it make you sound and appear like the expert and authority in your field?<\/li><li>Do you come across as someone that people want to work with?<\/li><li>Do you come across authentically and personally?<\/li><\/ul>\n\n\n\n<p>The answers to those questions are so much more important than page views and downloads. This is how you will determine whether your video will be effective or not.<\/p>\n\n\n\n\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Importance_of_Video_Marketing_In_Todays_Environment\"><\/span>The Importance of Video Marketing In Today\u2019s Environment<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Marketing looks a lot different today than it did 20 years ago. This is because we now get so much of our information and services from video-first social media and digital platforms.&nbsp;<\/p>\n\n\n\n<p>According to <a target=\"_blank\" href=\"https:\/\/www.smartinsights.com\/digital-marketing-platforms\/video-marketing\/video-marketing-statistics-to-know\/\" rel=\"noreferrer noopener\"><strong>Smart Insights<\/strong><\/a>, as of 2020, 92% of marketers say that video is an important part of their marketing strategy. This statistic is up from 78% in 2015.<\/p>\n\n\n\n<p>This shows that the importance of video is growing. Obviously, you can\u2019t get traction on video platforms unless you\u2019re creating videos to be used on video platforms.&nbsp;<br><br>Creating compelling video content will allow you to get a foothold on all the video-first platforms that are so crucial to attracting clients. Also, because there are dozens of them, it will enable you to amplify your message across many different channels.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Efficient_Video_Marketing\"><\/span>Efficient Video Marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Not only do you extend your reach, but doing video marketing using our <strong>Content Blocks System<\/strong> allows you to do your marketing in a very condensed time period.&nbsp;<\/p>\n\n\n\n<p>You can sit down, record some videos, and get on with your life. You can then move that content to an agency that will repurpose that content and give it back to you so that you can put it across your social media channels, or you can do the repurposing yourself.<\/p>\n\n\n\n<p>Because you are using pre-recorded and edited content rather than live content, you will know your tone was right and that you said what you wanted to say.&nbsp;&nbsp;You also don\u2019t have to think of something new to say every day, on every platform to stay engaged with your audience. This method takes the guesswork out of it.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Who_Should_Use_Video_Marketing\"><\/span>Who Should Use Video Marketing?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>At Amplified NOW, we believe that video is the most effective form of communication when it comes to marketing for pretty much everyone. However, for coaches, consultants, or anyone who sells ideas from their brains, video is much more effective than all the other means of communication.&nbsp;<br><br>Video gives prospective clients an excellent idea of what it\u2019s like to have a conversation with you. Now, when you have a sales call, the prospective client is already 75% sold on working with you or buying your product. Of course, they\u2019re going to ask clarifying and follow-up questions, but that\u2019s easy, right?&nbsp;<br><br>It\u2019s much easier to warm up your audience through video than it is through text alone. I think the reason is that your client knows it\u2019s not outsourced. Yes, as service providers, we can help amplify a message, but we can\u2019t create their message for them. We can\u2019t speak on their topic. That doesn\u2019t work.&nbsp;<br>Video is a more authentic way to connect to your audience.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Learn_More\"><\/span>Learn More!<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>If you want to learn more about our strategic approach to content marketing that takes an hour a month and uses short, impactful videos, watch our short video on our <a target=\"_blank\" href=\"https:\/\/www.dropbox.com\/scl\/fi\/w5osgkvudsgx66pg43s3j\/How-effective-are-marketing-videos.paper?dl=0&amp;rlkey=7pp53z7l4cckb8hlgzxxa4ggf\" rel=\"noreferrer noopener\"><strong>Content Blocks System<\/strong>.<\/a><br><br>We\u2019ll show you how to add a lucrative revenue stream to your business by providing video content marketing for your clients or how to use video marketing to grow your own business.<\/p>\n\n\n","protected":false},"excerpt":{"rendered":"<p>If you\u2019re thinking of adding video to your marketing process or offering it to your clients, you may [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":18612,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[299],"tags":[],"_links":{"self":[{"href":"https:\/\/kathleencelmins.com\/wp-json\/wp\/v2\/posts\/14111"}],"collection":[{"href":"https:\/\/kathleencelmins.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kathleencelmins.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kathleencelmins.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kathleencelmins.com\/wp-json\/wp\/v2\/comments?post=14111"}],"version-history":[{"count":0,"href":"https:\/\/kathleencelmins.com\/wp-json\/wp\/v2\/posts\/14111\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kathleencelmins.com\/wp-json\/wp\/v2\/media\/18612"}],"wp:attachment":[{"href":"https:\/\/kathleencelmins.com\/wp-json\/wp\/v2\/media?parent=14111"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kathleencelmins.com\/wp-json\/wp\/v2\/categories?post=14111"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kathleencelmins.com\/wp-json\/wp\/v2\/tags?post=14111"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}