{"id":14441,"date":"2021-08-31T05:00:00","date_gmt":"2021-08-31T05:00:00","guid":{"rendered":"https:\/\/amplifiednow.com\/?p=14441"},"modified":"2022-06-07T15:09:36","modified_gmt":"2022-06-07T22:09:36","slug":"on-message-video","status":"publish","type":"post","link":"https:\/\/kathleencelmins.com\/on-message-video\/","title":{"rendered":"How to Create an On-Message Video in Less Than 20 Minutes"},"content":{"rendered":"\n<p>Did you know you can create an engaging, on-message video in less than 20 minutes?&nbsp;<\/p>\n\n\n\n<p>I&#8217;m going to break down exactly what we do for our clients.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"ast-oembed-container \" style=\"height: 100%;\"><iframe loading=\"lazy\" title=\"How to Create an On Message Video in Less Than 20 Minutes\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/-R5sG9kGTCM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #37352f;color:#37352f\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #37352f;color:#37352f\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/kathleencelmins.com\/on-message-video\/#Content_Strategy\" title=\"Content Strategy\">Content Strategy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/kathleencelmins.com\/on-message-video\/#Technology\" title=\"Technology\">Technology<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/kathleencelmins.com\/on-message-video\/#Video_Planning\" title=\"Video Planning\">Video Planning<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/kathleencelmins.com\/on-message-video\/#Record\" title=\"Record\">Record<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/kathleencelmins.com\/on-message-video\/#Things_like\" title=\"Things like:&nbsp;\">Things like:&nbsp;<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/kathleencelmins.com\/on-message-video\/#Final_Product\" title=\"Final Product\">Final Product<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Content_Strategy\"><\/span>Content Strategy<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The very first step is coming up with a content strategy for your clients.&nbsp;<\/p>\n\n\n\n<p>Conduct a brainstorming session to find out what they want to talk about. Most of the time, when people pull together a content strategy, they don&#8217;t use every single thing they have written down. You will probably only use 25% of it.&nbsp;<\/p>\n\n\n\n<p>But, the point is to knock loose that part of your brain that makes you believe you don&#8217;t have any content ideas. You&#8217;ll see that you actually have ideas all the time, and you&#8217;ll continue to see content everywhere after that brainstorming session.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Technology\"><\/span>Technology<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The next thing to do is set up all the technology your client will need to record their video.<\/p>\n\n\n\n<p>You want your client to be able to record their content on their phone, so it is high-quality and easily re-purposed. So we send our clients a ring light and a microphone that plugs into their phone.<\/p>\n\n\n\n<p>Then, you are ready to get them on Zoom. But remember, they are not using their webcam. Instead, you are using Zoom as a background feature.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Video_Planning\"><\/span>Video Planning<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Now that you&#8217;re ready to go, pull out your content strategy and review what your client will talk about. Walk them through <a target=\"_blank\" href=\"https:\/\/kathleencelmins.com\/what-makes-a-video-successful\/\" rel=\"noreferrer noopener\"><strong>the three components of a successful video.<\/strong><\/a><\/p>\n\n\n\n<p>Find out what their main point is. Ask them about a good story that relates to the point they are trying to make. <\/p>\n\n\n\n<p>Then, decide what they are going to ask people to do next in their call to action.<\/p>\n\n\n\n<p>Get them warmed up. Start with some practice questions to get them in the habit of responding by re-stating the questions in their answers so that it will make sense when you are edited out of the video.&nbsp;<\/p>\n\n\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Record\"><\/span>Record<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Now you are ready to record.&nbsp;<\/p>\n\n\n\n<p>Before you begin, make sure you&#8217;re on mute. There&#8217;s nothing worse than ruining your client&#8217;s video because your dog barks or your neighbor starts mowing the lawn.<\/p>\n\n\n\n<p>Ask lots and lots of questions.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Things_like\"><\/span>Things like:&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<ul><li>Who are you, and why should we listen to you?&nbsp;<\/li><li>What are we going to talk about today?<\/li><li>What story do you want to tell us?<\/li><li>What is the main point?<\/li><li>What do you want your viewers to do at the end?<\/li><\/ul>\n\n\n\n<p>If your client is new to video, they are going to get stuck. It helps to have a list of easy icebreaker questions to help get them back into answering mode. You&#8217;ll cut these out later, but a question like, &#8220;If you had unlimited time and funds, where would you travel to?&#8221; can be helpful.<\/p>\n\n\n\n<p>These fun questions can help them relax and not take themselves too seriously. Then, you can just bring them back to their main point.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Final_Product\"><\/span>Final Product<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Have your client upload the recording to Dropbox or whatever file-sharing program you like to use when you&#8217;re done.<\/p>\n\n\n\n<p>It takes time to build trust and confidence, so reassure them that they did a good job and that you have everything you need to create a great final product. Remind them of all the content you created in just 20 minutes.<\/p>\n\n\n\n<p>After your editor and writer have gone through it, show them how brilliant they are! It can be a tough sell at first, but they will begin to believe in the process after they see the final product.<\/p>\n\n\n\n<p>Soon your client will have lots of quality, on-message content that they can re-purpose and use for months to come, allowing them to reach more people and have greater success.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Did you know you can create an engaging, on-message video in less than 20 minutes?&nbsp; I&#8217;m going to [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":18612,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[299],"tags":[],"_links":{"self":[{"href":"https:\/\/kathleencelmins.com\/wp-json\/wp\/v2\/posts\/14441"}],"collection":[{"href":"https:\/\/kathleencelmins.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kathleencelmins.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kathleencelmins.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kathleencelmins.com\/wp-json\/wp\/v2\/comments?post=14441"}],"version-history":[{"count":0,"href":"https:\/\/kathleencelmins.com\/wp-json\/wp\/v2\/posts\/14441\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kathleencelmins.com\/wp-json\/wp\/v2\/media\/18612"}],"wp:attachment":[{"href":"https:\/\/kathleencelmins.com\/wp-json\/wp\/v2\/media?parent=14441"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kathleencelmins.com\/wp-json\/wp\/v2\/categories?post=14441"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kathleencelmins.com\/wp-json\/wp\/v2\/tags?post=14441"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}