{"id":14583,"date":"2021-10-08T05:00:00","date_gmt":"2021-10-08T05:00:00","guid":{"rendered":"https:\/\/amplifiednow.com\/?p=14583"},"modified":"2022-06-07T15:13:41","modified_gmt":"2022-06-07T22:13:41","slug":"video-marketing-improves-seo","status":"publish","type":"post","link":"https:\/\/kathleencelmins.com\/video-marketing-improves-seo\/","title":{"rendered":"3 Ways Video Marketing Improves Your Website\u2019s SEO"},"content":{"rendered":"\n<p>SEO or search engine optimization is vital in the world of digital marketing.&nbsp;<\/p>\n\n\n\n<p>However, it can be confusing when you\u2019re just getting started. There is a lot of jargon and terms that you can get bogged down or overwhelmed by if you\u2019re not careful.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #37352f;color:#37352f\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #37352f;color:#37352f\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/kathleencelmins.com\/video-marketing-improves-seo\/#SEO_Basics\" title=\"SEO Basics\">SEO Basics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/kathleencelmins.com\/video-marketing-improves-seo\/#Three_Ways_Video_Improves_Your_SEO\" title=\"Three Ways Video Improves Your SEO\">Three Ways Video Improves Your SEO<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/kathleencelmins.com\/video-marketing-improves-seo\/#Here_are_three_benefits_to_keep_in_mind\" title=\"Here are three benefits to keep in mind:\">Here are three benefits to keep in mind:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/kathleencelmins.com\/video-marketing-improves-seo\/#Increase_Your_Authority\" title=\"Increase Your Authority\">Increase Your Authority<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/kathleencelmins.com\/video-marketing-improves-seo\/#Learn_More\" title=\"Learn More!\">Learn More!<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\" id=\"seo-basics\"><span class=\"ez-toc-section\" id=\"SEO_Basics\"><\/span>SEO Basics<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>SEO starts when the search engine you\u2019re using collects information about all the content on the internet. Then, the data is brought back to the search engine to build an index. That information is run through an algorithm that matches the data with the searches being done on that platform.<br><br>According to <a target=\"_blank\" href=\"https:\/\/moz.com\/learn\/seo\/what-is-seo\" rel=\"noreferrer noopener\">MOZ<\/a>, there are three main parts of SEO:<\/p>\n\n\n\n<ul><li><strong>Quality of traffic:<\/strong> It doesn\u2019t matter how many people are coming to your site if they aren\u2019t in need of the content you are offering.&nbsp;<\/li><li><strong>Quantity of traffic:<\/strong> Getting the right people to your site in a high quantity increases the chances of you helping more people and making more money.<\/li><li><strong>Organic results:<\/strong> Organic traffic is any traffic you didn\u2019t have to pay for.&nbsp;<\/li><\/ul>\n\n\n\n<p>The more you can do things the way search engines want you to, the more you will be rewarded. Think of Google like a teacher, and the harder you work, the more likely it is that you\u2019ll pass with flying colors.<br><br>For a content marketer, that reward is getting your content onto the first or second search results page and an increase in quantity, quality, and organic traffic.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"three-ways-video-improves-your-seo\"><span class=\"ez-toc-section\" id=\"Three_Ways_Video_Improves_Your_SEO\"><\/span>Three Ways Video Improves Your SEO<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Adding video to your content marketing plan will improve your SEO, and when you use <a target=\"_blank\" href=\"\/digital-marketing-template-library\/\" rel=\"noreferrer noopener\"><strong>our method<\/strong><\/a>, it won\u2019t take you more time than you\u2019re already spending.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"here-are-three-benefits-to-keep-in-mind\"><span class=\"ez-toc-section\" id=\"Here_are_three_benefits_to_keep_in_mind\"><\/span>Here are three benefits to keep in mind:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><strong>1 &#8211; Search engines prioritize video<\/strong> Google wants to see video, so when you answer a question or have a keyword or phrase in your title, a video will get prioritized over written content. Especially if it\u2019s a video on YouTube, which Google owns.&nbsp;<br><strong>2 &#8211; Video increases the time spent on your page<\/strong> When you speak for five or ten minutes, you\u2019re more likely to get somebody to stay on your page for that amount of time. If they\u2019re scrolling through, they\u2019re not going to stay as long. They might read your headlines and maybe slow down at different points of your post, but other than that, they\u2019re not going to do much more.&nbsp;<br>If you have a video and they hit play, even if is running in the background, that counts as time on the page. The longer someone spends on your page, the more your search engine domain authority rises.&nbsp;<br><strong>3 &#8211; A video is more likely to be linked&nbsp;<\/strong>When people link to your content, it increases your backlink profile. This means that the more people link to you, the more Google thinks that what you\u2019re saying should be prioritized. People tend to link to videos more often than written content.<\/p>\n\n\n\n\n\n\n\n<h2 class=\"wp-block-heading\" id=\"increase-your-authority\"><span class=\"ez-toc-section\" id=\"Increase_Your_Authority\"><\/span>Increase Your Authority<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The most important thing when thinking about SEO is working to increase your authority.&nbsp;<br><br>When you&#8217;ve got the authority built, you can worry less about the algorithm and focus more on making content that helps the people you want to reach. Your quality content will be more likely to be seen by the people with the problem your product or service solves.<br><br>Video is an efficient and effective way to increase your authority and improve your SEO.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"learn-more\"><span class=\"ez-toc-section\" id=\"Learn_More\"><\/span>Learn More!<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>If you want to learn more about how you can add video to the content marketing you\u2019re already doing, <a href=\"\/digital-marketing-template-library\/\" target=\"_blank\" rel=\"noreferrer noopener\">check out our guide to video content.<\/a> You\u2019ll learn our process for amplifying your message through video without adding more work to your plate.<\/p>\n\n\n","protected":false},"excerpt":{"rendered":"<p>SEO or search engine optimization is vital in the world of digital marketing.&nbsp; However, it can be confusing [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":18612,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[299],"tags":[],"_links":{"self":[{"href":"https:\/\/kathleencelmins.com\/wp-json\/wp\/v2\/posts\/14583"}],"collection":[{"href":"https:\/\/kathleencelmins.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kathleencelmins.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kathleencelmins.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kathleencelmins.com\/wp-json\/wp\/v2\/comments?post=14583"}],"version-history":[{"count":0,"href":"https:\/\/kathleencelmins.com\/wp-json\/wp\/v2\/posts\/14583\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kathleencelmins.com\/wp-json\/wp\/v2\/media\/18612"}],"wp:attachment":[{"href":"https:\/\/kathleencelmins.com\/wp-json\/wp\/v2\/media?parent=14583"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kathleencelmins.com\/wp-json\/wp\/v2\/categories?post=14583"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kathleencelmins.com\/wp-json\/wp\/v2\/tags?post=14583"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}