Start with what you know: your expertise - Kathleen Celmins

I just launched a new resource: Digital Marketing Template Library

Here's what we know, so far:

  • We are at the very beginning of doing business online, and since you're already here, you're ahead of the pack.
  • But your position is far from stable. You might just be one algorithm change away from realizing your house is a house of cards.

Leg 1: your expertise

new marketing 3 expertise

This is where I start with beginners, but since that's not you, you can skim over this part.

Unless, of course, you're wanting to pivot. Then keep reading.

What do you know?

I don't mean this pejoratively.

There's a matrix that's helpful when coming up with things that you know.

Consider this:

consciousness and knowledge matrix focus on quadrant 2

Usually in these scenarios you're going for the box that is the most up and to the right.

Not in this case.

What I want you to focus on is box #2.

Think of the topics where you are so knowledgeable that you don't even think about how much you know.

This is a challenging exercise, because the things you should be thinking of are things you never think of. They are the strengths and talents that come to you like walking -- something you did have to learn at one point but have been doing so long you can't remember what it's like to not have that knowledge.

It's a bit of mental twister, I'll give you that.

But once you get this piece hammered out, you're done with the first leg.

There are a bunch of different brainstorming exercises I teach to get your body of knowledge out of your head and onto the page, but essentially you need to acknowledge your expertise before you can move on.

Think of it like the Pensieve in Harry Potter. As Professor Dumbledore said:

"I use the Pensieve. One simply siphons the excess thoughts from one's mind, pours them into the basin, and examines them at one's leisure. It becomes easier to spot patterns and links, you understand, when they are in this form."

From the Harry Potter Fandom Wiki

But instead of excess thoughts, it's a collection of the things you believe and know, mapped out into a list that will become your entire body of knowledge.

Next it's a matter of positioning.


-Kathleen "someone will have to tell me when Harry Potter references are no longer relevant" Celmins

Scroll to Top