SEO or search engine optimization is vital in the world of digital marketing.
However, it can be confusing when you’re just getting started. There is a lot of jargon and terms that you can get bogged down or overwhelmed by if you’re not careful.
SEO starts when the search engine you’re using collects information about all the content on the internet. Then, the data is brought back to the search engine to build an index. That information is run through an algorithm that matches the data with the searches being done on that platform.
According to MOZ, there are three main parts of SEO:
- Quality of traffic: It doesn’t matter how many people are coming to your site if they aren’t in need of the content you are offering.
- Quantity of traffic: Getting the right people to your site in a high quantity increases the chances of you helping more people and making more money.
- Organic results: Organic traffic is any traffic you didn’t have to pay for.
The more you can do things the way search engines want you to, the more you will be rewarded. Think of Google like a teacher, and the harder you work, the more likely it is that you’ll pass with flying colors.
For a content marketer, that reward is getting your content onto the first or second search results page and an increase in quantity, quality, and organic traffic.
Three Ways Video Improves Your SEO
Adding video to your content marketing plan will improve your SEO, and when you use our method, it won’t take you more time than you’re already spending.
Here are three benefits to keep in mind:
1 – Search engines prioritize video Google wants to see video, so when you answer a question or have a keyword or phrase in your title, a video will get prioritized over written content. Especially if it’s a video on YouTube, which Google owns.
2 – Video increases the time spent on your page When you speak for five or ten minutes, you’re more likely to get somebody to stay on your page for that amount of time. If they’re scrolling through, they’re not going to stay as long. They might read your headlines and maybe slow down at different points of your post, but other than that, they’re not going to do much more.
If you have a video and they hit play, even if is running in the background, that counts as time on the page. The longer someone spends on your page, the more your search engine domain authority rises.
3 – A video is more likely to be linked When people link to your content, it increases your backlink profile. This means that the more people link to you, the more Google thinks that what you’re saying should be prioritized. People tend to link to videos more often than written content.
Increase Your Authority
The most important thing when thinking about SEO is working to increase your authority.
When you’ve got the authority built, you can worry less about the algorithm and focus more on making content that helps the people you want to reach. Your quality content will be more likely to be seen by the people with the problem your product or service solves.
Video is an efficient and effective way to increase your authority and improve your SEO.
If you want to learn more about how you can add video to the content marketing you’re already doing, check out our guide to video content. You’ll learn our process for amplifying your message through video without adding more work to your plate.